Have you ever stopped link building to a page which is already ranking well?

Yes, if a page is already ranking well and maintaining its position, I usually reduce or stop active link building and focus on maintaining the ranking through content updates, internal links, and monitoring competitors.
 
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cjoelparsons said:
if page already ranking well slow down the link building focus on improving page or build links to related pages that still need a boost.
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Well, yes, when a page is established, I would definitely prefer to stop linking to it forcibly, It is better to improve the page and allocate the same resources for other related pages, where links can make a difference.
 
Olishiya said:
There have been cases when I have found pages in very good rankings where additonal links would not really help. Do you continue link building in such a case or do something different/
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I don't understand why eveyone in here is claiming or saying there is no need to keep going. You always have to. There are tons of other competitors that are trying to rank for that keyword and will try to outrank you as much as they can. So why would you stop swimming just because you end up being the first place in a race. That's now how it works. I would 100% keep going because your time and effort will outcompete your competitors that just started and google will recognize it. Backlinks also generally are a strong signal for a good website as long as they arent spammy.

Does depend ofcourse if the page is generate a good amount of money otherwise i would focus on the ones that convert well
 
Absolutely Once a page is ranking strongly I prefer investing in supporting pages internal links and new opportunities rather than forcing additional backlinks with limited upside
 
If the search keyword appears in your page's title and ranks first, there is no need to add backlinks anymore. However, if your ranking is not at the top or is lower than that, if you want to improve your ranking, you still need to continue adding backlinks. And if your ranking drops, you also need to keep adding backlinks.
 
No, and everyone saying "move on to other things" is how pages slide from 2 to 7 over six months without anyone noticing why.

Your competitors dont stop. the moment you stop, your link velocity goes to zero and theirs doesnt. google sees one page going quiet and another still getting mentioned. guess which one it starts trusting more.

what changes is the volume, not the activity. i drop it to a slow drip, few links a week to the buffers pointing at that page, and leave it. with automation that costs me nothing, it just runs. the mistake is thinking link building is a project with an end date. its maintenance, like hosting lol
 
Olishiya said:
There have been cases when I have found pages in very good rankings where additonal links would not really help. Do you continue link building in such a case or do something different/
Click to expand...
This has happened before on several occasions. once the page was already comfortable, I does not push links anymore and just observe it if it falls back again, then that is when I will push it once more.
 
cjoelparsons said:
if page already ranking well slow down the link building focus on improving page or build links to related pages that still need a boost.
Click to expand...
Yes. At that point, I would prefer that the momentum continue rather than continue to press links upon the page. It would be better for that effort to be spent on building other pages that fit into the topic cluster.
 
Olishiya said:
There have been cases when I have found pages in very good rankings where additonal links would not really help. Do you continue link building in such a case or do something different/
Click to expand...
Yes. If a page is already ranking strongly and holding its position, I usually stop actively building links to that exact page and look for opportunities elsewhere.

I'd put the effort into pages that are close to page 1, supporting content/internal links, or weaker sections of the site. Google itself says there’s no magical number of links a page needs, so more links aren't automatically better

if the page actually lacking now If links aren't the bottleneck, more links probably aren't the best use of the budget.
 
ORANGESHIELD said:
You can check the page history in google search console. if it is slowly improving avoid making big changes and left it keep going.
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Yeah, if it’s already gaining momentum, I wouldn’t touch anything too much for now. Wait until the effects wear off and see what GSC says.
 
If it’s already top 3, I usually stop looking at links and check the queries in GSC instead. A page can rank well for the main keyword but still be missing a bunch of related searches.

I’ve had better results adding sections around those queries and improving the title/description than sending another batch of links to a page that’s already strong. If impressions are there but clicks aren’t, links probably aren’t the problem anyway.
 
i’ve wondered about this too. If it’s already ranking well I’d be a bit worried about touching too much.
 
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