High Message engagement yet 0 conversion

would like to seek some expert advice on this , hopefully someone can help me from stop burning my fund that i am soon going to be left with nothing.

1) i run a few country with each ads set to 1 country
2) i run a budget of $5 - $10 per ads set.
3) i have alot of message really crazily alot (behavior and interest all set and provided by Chatgpt)
* i follow a idiot proof by chatgpt and my own knowledge to try get things work.
** i have been very detailed and narrow with my targets even excluding city that shouldn't be targeted , to even age group

sadly i am already 500 usd in and only 1 sales conversion mainly from euro country.
on the other side my friend's who's running has been showing me his conversion almost on a daily basis with 3-5 sales as average and at the top of 20-30 sales a day they are expert but i can't deny they did lose money of upward of 10k doing trial and error test because they have rich family behind but i don't have so much fund to waste as i am really very very tight now i just hope thing would work out.

i hope some expert can give some recommendation , really at my witt now.

Hello,

I think you're overcomplicating the targeting while spreading a very limited budget across too many ad sets.

At $5-10/day per country, I wouldn't create a lot of narrow audiences with multiple interests, behaviors, age restrictions and exclusions. You're giving Meta very little budget and then restricting the audience even further.

The bigger signal here is that you're already getting plenty of messages but almost no sales. That tells me I wouldn't keep spending money trying to "fix" the targeting first. I'd look at the quality of those conversations, the offer, pricing and what happens between the first message and the purchase.

Go through 30-50 of those messages manually. Are they actually potential buyers? Are they asking about price and disappearing? Are they from the right type of customer? You'll probably learn more from that than from adding another interest to the targeting.

With your budget I'd simplify everything: fewer countries, fewer ad sets, broader targeting and put more budget behind the combinations that are producing qualified conversations. Don't try to copy your friend's volume either. If he spent $10k learning what works, you're comparing two completely different stages.

And most importantly, don't keep burning budget just because Meta is giving you cheap messages. Cheap messages are irrelevant if they don't turn into revenue.