What are the best niches for Bing?

BlackCipher

BlackCipher

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Hi, I know Bing users are usually older and mostly from the USA. Which niches or products convert the best with this audience? Is it better for insurance, tech support, finance, or e-commerce?
 
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BlackCipher said:
Hi, I know Bing users are usually older and mostly from the USA. Which niches or products convert the best with this audience? Is it better for insurance, tech support, finance, or e-commerce?
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bing traffic can be effective in high intent niches. I discovered that niche such as insurance, software, financial tool nd home services tend to work better than other product niches chosen randomly.
 
Insurance and finance usually perform best on Bing due to its older desktop user base with higher disposable income. Home services, B2B software, and high ticket e-commerce also convert exceptionally well with significantly lower CPCs compared to google.
 
I would conduct tests for the niche according to real traffic and conversion statistics instead of relying on the assumption that it is only age that dictates the success of a niche on Bing tech finance insurance and eCommerce can all have different performance results.
 
you can start with insurance and finance and compare them against practical tech or e-commerce offers.
 
I think non-technical niches could work better, as they tend to have a higher proportion of senior citizens who are more conscious about finance, insurance, and tech-related scams. Because of that, I don’t think they would necessarily avoid clicking on ads, especially if the ad looks genuine and relevant.

However, if I get the opportunity, I’d probably go with home improvement or pet-related niches. Senior citizens may spend more time at home and, in the case of pets, may also have a stronger emotional connection and look for companionship and emotional support.
 
Anthing with Bing search volume works. I don't know where you guys are getting ideas that finance or ecommerce works well. Search volume is everything and niche doesn't matter.
 
BlackCipher said:
Hi, I know Bing users are usually older and mostly from the USA. Which niches or products convert the best with this audience? Is it better for insurance, tech support, finance, or e-commerce?
Click to expand...
From our experience, insurance, tech support, and gift cards are currently more suitable for Bing.

We don’t recommend running financial offers because many financial advertisers tend to use celebrity-related creatives or fake-news-style ads, and Bing has very strict policies regarding these types of materials.
 
From my experience test insurance and tech products especially with strong search intent because finance can also work but competition is usually higher because e-commerce depends more on the product and price.
 
Insurance is worth testing first, specially auto, home and life.
 
I would start testing insurance and tech support because Bing attracts more traditional and desktop users. However, traffic quality differs greatly depending on keywords, which is why I would compare EPCs/quality of leads instead of analyzing the niche only.
 
I think the insurance and finance can work well on bing and i suggest to test a few niches and focus on the best converters.
 
For Bing I’d look more at niches where people are already searching with buying intent. Insurance, home services, finance, health products and some tech-related stuff could be interesting.

I wouldn't assume one niche converts best just because the audience is older though. The keyword and intent probably matter more.
 
Insurance and finance are worth testing but e-commerce can work too begines with a small budget and compare CPA and conversion quality before scaling.
 
Dont focus only on age, check what people are actually searching for. High intent keywords can work better.
 
Keldravo said:
From my experience test insurance and tech products especially with strong search intent because finance can also work but competition is usually higher because e-commerce depends more on the product and price.
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100% High intent niches such as tech or insurance provide much more valuable returns when it comes to capturing this search traffic. E-commerce is very difficult in terms of small margins while lead gen involves sales which are almost pre-qualified. Without doubt the smarter option.
 
test the niche rather than assume one category converts best Bing can work well for high intent searches so insurance tech services finance and e-commerce are all worth testing with the right landing pages and offers.
 
Examples of niches where you could be successful in Bing: Insurance, finance, software, home services, law services, education, travel, and B2B products. The choice of a niche will depend on your target customers, your location, competitiveness, and margins.

My suggestion is to begin with several related keyword phrases and test.
 
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