PPC Strategy: What's Working for You in 2026?

I am paying more attention to conversion tracking now better data helps the platform optimize and avoids wasting budget on wrong audiences.
 
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For me, checking the mobile landing page helps a lot. Even with a good ad, a slow or confusing page can easily lead to lost conversions.
 
yeah i think a mix of automation and manual testing works best because good targeting and tracking are also very important.
 
Yeah i think testing and data are more important than fully relying on ai and keep testing different creatives or audiences and keywords then focus more budget on what brings good conversions.
 
I’ve been leaning more towards automation, but I still like keeping an eye on the search terms and making manual changes when needed.
For me the biggest thing is testing different ads and landing pages. Small changes there can make a bigger difference than constantly changing the bidding strategy.
 
What I find is better with PPC is when the conversion tracking is done right, and you're targeting the correct audience for your campaigns. I’m also getting better results from Smart Bidding and am monitoring search terms regularly to eliminate wasted clicks. Testing the various ad copies and landing pages also helps, as there's always room for some tweaks to help increase conversions without a corresponding increase in the budget.
 
I’m using more automation now, but still keeping manual checks on keywords, search terms and budgets.
 
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