How Do You Turn Instagram Followers Into Customers?

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Ojovery

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What conversion strategy has worked best for you? Do you direct people toward a website, product page, email list, DM conversation, consultation, booking page, or another destination?
 
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Sending everyone to the same place usually makes the funnel worse. For a cheap product, a focused product page is fine. For a higher-ticket service, I’d move them into a DM or short form first, then book the call.
 
thaaz said:
Sending everyone to the same place usually makes the funnel worse. For a cheap product, a focused product page is fine. For a higher-ticket service, I’d move them into a DM or short form first, then book the call.
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For higher-ticket services are your clients international, or are you targeting a specific country?
 
I usually direct social traffic towards my website/landing page. This will be more beneficial for me as chances of conversion becomes high by following this. but creating relatable/engaging is also mandatory.
 
a well-deigned landing page that has some social proof on it, always make the page as seamless as possible and test all the time
 
I think it depends a lot on what you’re selling. For services I’d rather get someone into a DM conversation, while for simpler products sending them straight to a good landing page makes more sense.
 
For me DMs work best. Give people reason to message you instead of constantly pushing a link. Once the conversation starts converting is much easier.
 
Engaging with highly interactive fans through one-on-one DMs is definitely a great option.
 
Depends on the niche but I like sending warm traffic to a simple landing page. keep the offer clear and don't give people too many options.
 
Avoid directing everyone to a product page immediately. Prepare them with relevant information and then direct them to a landing page through a straightforward call-to-action. The important thing here is to ensure that the CTA aligns with the intent of the follower.
 
Yes all of the above, basically you need to create a strong funnel for your product. discovery is just the initial part of the funnel, then you have to build trust, gain cred, show reviews, demonstrate customer support, and create an easy low commitment call to action which converts latent audience into engaged audience. try giving out free products to see atleas how many people are even willing to engage for free products. gather data and then roll out some paid products and compare the data.
 
As I seen people directly to a relevant product page works better. few steps usually means better conversions.
 
I sell pod mugs to a specific niche audience through an ai influencer and on the occasions I link I do to the checkout page. It’s not an info product sonnet more from impulse buying. Especially Q4 I want to take any friction away from the buying experience
 
Ojovery said:
What conversion strategy has worked best for you? Do you direct people toward a website, product page, email list, DM conversation, consultation, booking page, or another destination?
Click to expand...
DM has worked well for me in the lead-warming process, especially when it come to building trust for certain products. when it is low-ticket product , all it takes is a gud landing page from the bio.
 
I think the biggest factor is trust. Instead of pushing offers constantly, useful content, clear calls to action, and a simple buying process can gradually turn followers into customers.
 
Nikolaos said:
For higher-ticket services are your clients international, or are you targeting a specific country?
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strictly local, going country specific makes more sense because for high ticket stuff you're selling trust and building that vibe with foreigners is a headache.
 
Ojovery said:
What conversion strategy has worked best for you? Do you direct people toward a website, product page, email list, DM conversation, consultation, booking page, or another destination?
Click to expand...
ways on convert traffics are process with upload content and caption add on bio with content for viewers to aware of the expose/promoting service to make enquiry regarding with direct message or visiting the web link.
 
I think matching the destination to the buyer's intent matters most. Someone ready to buy should not have to go through multiple steps, while colder traffic may need more content or proof before sending them to the offer.
 
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