How much personalization is actually useful in Outreach?

Sarah Mathews said:

There is a lot of advice about making outreach emails highly personalized, but I’m not convinced more personalization always means better results.

Mentioning a recent article or something specific about the site makes sense. But at some point, you are spending several minutes personalizing an email for a prospect who may never respond.

Where have you found the sweet spot between genuinely personalized outreach and making the process efficient?

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Sarah Mathews said:

There is a lot of advice about making outreach emails highly personalized, but I’m not convinced more personalization always means better results.

Mentioning a recent article or something specific about the site makes sense. But at some point, you are spending several minutes personalizing an email for a prospect who may never respond.

Where have you found the sweet spot between genuinely personalized outreach and making the process efficient?

Click to expand...

Sarah Mathews said:

There is a lot of advice about making outreach emails highly personalized, but I’m not convinced more personalization always means better results.

Mentioning a recent article or something specific about the site makes sense. But at some point, you are spending several minutes personalizing an email for a prospect who may never respond.

Where have you found the sweet spot between genuinely personalized outreach and making the process efficient?

Click to expand...

PURSUIT MEDIA said:

One mistake I have made in the past is that, I felt polishing the email with a lot of the clients site details would make them read and be enthralled. I was wrong. For a long time, I was wrong. Now, I filter the content of their site for what's most important. This I take out, research more come up with a hit opening line. When I send an email, it contains few lines of something they hardly would ignore.

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dvc said:

A middle between is where you should go.

I usually try to find the gap btw what they already have and what my article will cover. That intersection is the personalization i go with.

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gregstereo said:

I recommend a light personalization, not full customization. Mention one relevant detail about their site/content, explain why the outreach is relevant, and keep the rest of the email template.

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