- Jun 25, 2015
- 4,167
- 915
I have noticed that search volume and keyword difficulty don't always tell the full story.
Before investing time into a keyword, I usually look at the SERP, search intent, competitor authority, content quality, and whether there's a genuine content gap.
I'm curious how others look into this. What signals do you look at to decide whether a keyword is realistically winnable before creating content around it?
Do you have a specific checklist, or is it more based on experience?
Before investing time into a keyword, I usually look at the SERP, search intent, competitor authority, content quality, and whether there's a genuine content gap.
I'm curious how others look into this. What signals do you look at to decide whether a keyword is realistically winnable before creating content around it?
Do you have a specific checklist, or is it more based on experience?
