What Are the Best PPC Advertising Networks Right Now?

It can be useful to test two or three networks with the same offer and budget. The results can be very different even with similar traffic.

depends a lot more on the offer than on which network is “best.” search can be great when you're paying for existing intent. native/pop/push are a different game — you're usually buying cheaper reach but the funnel has to create more of the intent itself. i'd compare them on downstream conversion economics rather than cpc. a cheap click that never gets past the lander isn't cheaper traffic.

Google Ads and Microsoft Ads have been solid for me, especially with well-targeted campaigns.

Personally i have a good results with Google Ads and Meta Ads but also it really depends on the geo and campaign type because the traffic quality matters more than the just cheap clicks.

Google is still the most valid way for traffic