I’d start by checking the keywords that are spending money but not bringing conversions. Add the irrelevant ones as negative keywords and focus more on the keywords that are actually converting. Also, test the ad copy and landing page before making big bidding changes.
try A/B testing your ads until you identify what's burning through your budget. also try setting different limits with the tests until you find what works best for you
High cost per ad campaign indicates that your targeting isn't appropriate. Adjust your targeting and ad pages to improve keyword performance. Experiment and adjust different metrics each time to see which works best for you.
I’d start with search terms and match types. Cut irrelevant queries, add negatives, improve Quality Score, and lower bids gradually instead of making one big change.
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