Africa + iGaming = low CPA + solid CR (Pop traffic still alive?)

Realpush

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Not sure why more people aren’t testing Africa — we’ve been seeing crazy good numbers lately on betting offers. GEOs like Nigeria, Egypt, Morocco, and Ethiopia are all mobile-first, football-obsessed, and converting way better than expected. Especially during tournaments (AFCON, FIFA, UCL) — traffic spikes + users are fully dialed in. Banners? Meh. Popunder? Still hitting hard — fullscreen, no noise, solid intent.
 
Because lots of push and pop cpa ads networks are junk traffic. They are like ipaddress rolodex.
https://en.m.wikipedia.org/wiki/Rolodex
Not all traffic networks deliver junk traffic. Right now, we're seeing a lot of successful cases on our project using the iGaming + Africa GEO combo. Our thread is based on the real results of our advertisers.
 
Not sure why more people aren’t testing Africa — we’ve been seeing crazy good numbers lately on betting offers. GEOs like Nigeria, Egypt, Morocco, and Ethiopia are all mobile-first, football-obsessed, and converting way better than expected. Especially during tournaments (AFCON, FIFA, UCL) — traffic spikes + users are fully dialed in. Banners? Meh. Popunder? Still hitting hard — fullscreen, no noise, solid intent.
Because Africa is being gatekept by payment providers and because all the geos you mentioned, despite being attractive, are nothing in comparison to SA, which is 80% revenue of the entire African continent.
 
The traffic quality of most pop & push networks is very low. This is one reason why majority stay away from CPA. Most members only share bitter experiences with these networks, so beginners struggle to pick a reliable network.
 
Because Africa is being gatekept by payment providers and because all the geos you mentioned, despite being attractive, are nothing in comparison to SA, which is 80% revenue of the entire African continent.

The section is called New Markets, no? I'm not being a jerk. Just thinking out loud - those 20% can easily quadriple. The payment processors is a tough one though.
 
payments are definitely the biggest bottleneck there... but if you can get a local processor sorted the volume is crazy. pop traffic is mostly garbage tbh but you can still find decent zones if you whitelist aggressively.
 
SA being the big chunk doesn’t really cancel out the others... if the funnel is built for local payments and low-end Android traffic, Nigeria/Egypt can still surprise. Most people test them with the same setup they use for EU/US and then write the whole geo off when it tanks.
 
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