Yeah 100%, activity > subscriber count every damn time. Use Reddit's search filtered by "sort: new" n "past 24hr/week" on yer target keyword to see which subs are actually poppin off right now
Yes I’d focus more on active discussions and genuine engagement than subscriber count alone A smaller subreddit with regular relevant conversations can be much more useful than a huge inactive one
Yes I would focus more on active discussions than subscriber count Look at recent posts comment activity and how often people actually engage Smaller active communities can often be better for marketing than huge inactive subreddits
Yes, recent activity is a better signal. Check how often people post, how many comments they get, and if members are actually discussing topics. A smaller active subreddit can be more valuable than a huge inactive one.
For marketing, I’d look at fit before size. A good subreddit is one where your target audience is already asking questions you can answer, and the rules don’t ban every kind of promotion or brand mention.
I would concentrate on engaging conversations rather than only the number of subscribers it is possible that an actively engaged small community will be more valuable than a large one where posts do not receive any interactions at all.
look at engagement rate not just raw numbers. a sub with 50 comments on last 20 posts is way better than one with 500k subs and dead threads. check comment velocity, sort by top posts from past week and see how many comments theyre getting real time
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