Do you explain the "why" behind SEO recommendations, or just tell clients what to do?

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Some clients want the reasoning every time; others just want the task list. Curious how much explanation you actually give by default before they ask for it.
 
I usually give a brief “why” with each recommendation so clients understand the value without overwhelming them.
 
Explain the benefits for them - that’s all they care about and rightly so.
 
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