Can anyone distinguish between activities for lead generation and increasing traffic?

I've been struggling a bit to understand, what kind of activities are done in SEO when you want to get leads and what kind of activities are done to increase traffic?

I'm already doing off-page activities, and author wanting to do guest posts wants money.

it is very simple
1 - lead generation is all about intent and keywords and writing correct data on them
2 - increasing traffic is all about helpful content write helpfull content on the topic that u are professional and it will get picked up by search engine and people will thanks u eventually

The quality of the content on your site is enough to cause traffic to spike. But don't focus only on that, engaging on other posts and also reacting pulls in good traffic. For lead generation, you have to research and use good keywords in your in meta title and description you can be easil located when such keywords are querried.

app_pilot said:

it is very simple
1 - lead generation is all about intent and keywords and writing correct data on them
2 - increasing traffic is all about helpful content write helpfull content on the topic that u are professional and it will get picked up by search engine and people will thanks u eventually

Click to expand...

this is just the best way to explain it and if you have a new data to writh on that a plus to gain leads and for increasing traffic you can use ads and link builder too

I use only aggressive methods to attract clients (posts, messages, etc.).

tbh almost everyone wants money for guest posts now, the ones that do it for free are usually not worth your time anyway...

For traffic vs leads, it really comes down to search intent. Traffic is mostly informational stuff like "how to fix x" which gets high volume but low conversions. Leads come from commercial intent keywords like "best tool for x" or localized service pages. You get way less traffic on those but they actually convert because the user is already looking to buy.