Does Updating Old Content Help?

jenny71

jenny71

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I’m curious about the relationship between updating website content and Pinterest performance.

If an old article has already accumulated Pinterest engagement, does refreshing the article and creating a new pin give it another
opportunity to gain traction?

Have you personally revived older content this way?

If so, what worked better: updating the existing pin, creating a completely new design, updating the article itself, or doing all three?
 
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People do this all the time, but same engagement is not guaranteed. Its more like hit and miss, avoid updating the existing pin, update the article and post a new pin.
 
Since the older article already has enough engagement, people will still be hungry to have something of that sort therefore, create a new pin that is like continuation of the old. More like a revamp but with new detail and modified look.
 
i'd say that to an extent this can work, much in the same way that updates to websites can give them an engagement or seo boost. Fresh content holds a certain amount of sway, especially if the pre-existing content is already popular.
 
People still do it this way, but updating the content to be different from the old one will refresh it and push it to the top to attract more viewers. However, it also carries a lot of risk because it's impossible to predict audience preferences at different times.
 
jenny71 said:
I’m curious about the relationship between updating website content and Pinterest performance.

If an old article has already accumulated Pinterest engagement, does refreshing the article and creating a new pin give it another
opportunity to gain traction?

Have you personally revived older content this way?

If so, what worked better: updating the existing pin, creating a completely new design, updating the article itself, or doing all three?
Click to expand...
You can edit and revive old content but the engagement from your specific audience is not guaranteed sadly. I'd suggest keep the old pins and articles and make new ones.
 
jenny71 said:
I’m curious about the relationship between updating website content and Pinterest performance.

If an old article has already accumulated Pinterest engagement, does refreshing the article and creating a new pin give it another
opportunity to gain traction?

Have you personally revived older content this way?

If so, what worked better: updating the existing pin, creating a completely new design, updating the article itself, or doing all three?
Click to expand...
The platform really loves relevant and fresh content, so working with old articles not only gives them a second chance, but often brings even more traffic than launching completely new topics
 
one thing people miss is dont change the url when you update the article, all your old saves and traffic sit on that link. new pin to the same url is fine but dont dump 3 variations the same day, space them a week apart or it looks spammy. also pinterest is slow, my refreshed pins usually take 3-4 weeks to actually move so most ppl kill them way too early
 
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