facebook ads freezing my other adsets??

SEO_Maverick said:
hey, i launched 5 different adsets in facebook ads to test new audiences. but for some reason, only 1 adset is spending the budget and getting all the reach. the other 4 are barely spending any cents, they are like totally frozen.

bids and budgets are same for all of them.

is this some fb glitch or am i doing something wrong? should i duplicate the frozen ones into a new campaign or just wait it out? let me know what u think.
Click to expand...
Try giving it some time first, FB usually pushes budget to the best performing adset at start, but if it still doesn’t spend after a day or two, duplicate the stuck adsets into a fresh campaign or slightly increase their bids/budgets to force delivery.
 
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Facebook usually pushes budget to the adset it thinks can perform best during the learning phase so this is pretty normal. I would let it run a bit longer or try new audiences with clearer differences instead of duplicating the frozen ones right away.
 
SEO_Maverick said:
hey, i launched 5 different adsets in facebook ads to test new audiences. but for some reason, only 1 adset is spending the budget and getting all the reach. the other 4 are barely spending any cents, they are like totally frozen.

bids and budgets are same for all of them.

is this some fb glitch or am i doing something wrong? should i duplicate the frozen ones into a new campaign or just wait it out? let me know what u think.
Click to expand...
Happens quite often on Meta. The system usually pushes budget to the ad set with better early signals, even if budgets are the same. I’d wait a little before duplicating, sometimes the others start spending later, maybe you can observe it
 
I’ve seen this happen too. If you’re using CBO, Meta can push most of the budget into one ad set and barely spend on the others. For testing audiences fairly, I’d use ABO with equal budgets. I wouldn’t duplicate them right away—check delivery settings and audience overlap first.
 
Before duplicating, check if the 4 adsets are actually eligible to deliver. Sometimes a small audience setting or placement restriction can make an adset look frozen even when the budget is fine.
 
You should delete ad sets or ads that aren’t spending and create new ones, or try running different campaigns. This is quite normal when running Facebook ads.
 
It seems you are confusing campaign-level budgets with ad set-level budgets; if you use a campaign budget, Facebook will focus delivery on the ad set performing the best.
 
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