How we run 700+ Google Ads profiles without mass bans - MCC structure, warm-up, 15% ban rate (proof inside)

Hey guys,
Reposting this one. The original version had a section comparing the two anti-detect browsers we use, with their pricing, and that got flagged as advertising. Fair enough, my mistake. Everything else is the same, and I've added a bit more detail on the MCC side since that's what most people asked about last time.
Quick note before anything else: I'm not naming the tools this time. Honestly it matters way less than people think. The discipline around how you use them is what keeps accounts alive.
The scale
Around 750 active browser profiles split across two anti-detect platforms. Team of 5, I'm the only admin.
MCC structure
This is the part I see people get wrong the most.
The mistake is dumping 50-100 accounts into one MCC and using your main Google account as the manager. That MCC will get flagged eventually. And when it does everything inside it dies at the same time.
We run 20 to 50 accounts per MCC depending on what's in it.
MCCs holding aged high spend accounts stay closer to 20. Losing one of those hurts so we keep the blast radius small. MCCs with newer or low spend accounts go up to 50 because replacing them is cheap and splitting them up isn't worth the admin time.
Each MCC is managed by a dedicated Gmail that does nothing else. It never runs ads directly. It exists purely to be a manager account.
Your personal Gmail should never touch an MCC that has live ad accounts in it. Google's enforcement cascades upward. If accounts inside get flagged the manager gets reviewed too, and if that manager is your personal account you've just linked your identity to the whole operation.
We learned this the expensive way. Lost a chunk of accounts early on because one manager email was shared across too much. Just sharing what's working until it stops working
Screenshots attached. One MCC overview showing 2.35M total spend and 1.81M clicks, plus an accounts list from a different MCC so you can see the structure. Account names and IDs are blacked out for obvious reasons.
Running two platforms
We split across two anti-detect browsers instead of putting everything in one.
Redundancy is the main reason. If one has an outage or ships a bad update that starts tripping detection, half the operation keeps running while we figure out what happened.
They also have different strengths. One is more stable on aged profiles, fingerprinting holds up better when a profile has months of history on it. The other has better team management, you can assign profiles to specific operators and see who opened what and when. With 12 seats that visibility is worth more than raw profile quality.
If you're picking one, what actually matters:

• Fingerprint stability across sessions. Does the profile look the same every single launch
• Per profile proxy assignment that doesn't leak
• Team access controls and activity logs if you have staff
• Profile export so you're not locked in

Proxies
Datacenter, one per profile, never shared.
We tested residential pretty extensively. At our volume the price difference didn't justify the small improvement in ban rate. Datacenter is fine if your warm-up is solid.
One proxy one profile. This is the rule we never break.
Warm-up
New profile, then 3 to 7 days of manual browsing. Google search, YouTube, some Gmail activity. Then automated inbox activity to keep the Gmail looking alive. Then connect the Ads account. Then wait 48 hours before launching anything.
Skip any of these and your ban rate jumps immediately.
The 48 hour wait after connecting Ads is the one people skip most. Don't. It's free to wait and expensive not to.
Payment
One virtual card per account, never reused.
Shared billing is probably the clearest cross account signal Google has. Two accounts on the same payment method and they already know those accounts are related. Doesn't matter how clean your fingerprints are.
Team
I'm MCC admin only, I don't touch individual accounts day to day.
One team leader distributes accounts into folders by market and campaign type. Three operators run campaigns. One person watches account health and handles replacements.
Ban rate
15% monthly. At 750 profiles that's roughly 110 replacements a month.
We built this into how we operate. Replacement is a workflow, not an emergency. When an account dies there's already a warmed up profile sitting ready to take over.
What kills accounts fastest, in order:

• Shared proxies between profiles
• Reused payment methods
• No warm-up before running ads
• Launching campaigns within 24h of creating the account
• Personal Gmail as MCC manager

That last one is the one that takes down whole groups at once instead of single accounts.
Happy to answer questions on MCC structure, proxy setup, warm-up timing, whatever. Drop them below.

Hello, I have a few questions:

1. In your opinion, what are the essential requirements for a qualified MCC manager account? For example, should it have fully verified Google Ads accounts, regardless of whether the account holder is an individual or a business?
2. Should the MCC manager account and the accounts it manages belong to the same company/entity?
3. Are there any specific requirements for the MCC manager account itself? For example, does it need to be linked to a verified Google Ads account?
4. Should both the MCC manager account and the managed accounts be verified business accounts, or can they also be accounts registered under an individual?

Sorry to bother you, and I would really appreciate your help. Thank you!

why you running 700 profiles ?

why not 1 strong mcc and 10 sub account and then run all there?

Could you recommend the proxy and card services you use?

Nice post. May I ask if you set up your IP environment yourself?

tomato222 said:

Hello, I have a few questions:

1. In your opinion, what are the essential requirements for a qualified MCC manager account? For example, should it have fully verified Google Ads accounts, regardless of whether the account holder is an individual or a business?
2. Should the MCC manager account and the accounts it manages belong to the same company/entity?
3. Are there any specific requirements for the MCC manager account itself? For example, does it need to be linked to a verified Google Ads account?
4. Should both the MCC manager account and the managed accounts be verified business accounts, or can they also be accounts registered under an individual?

Sorry to bother you, and I would really appreciate your help. Thank you!

Click to expand...

No bother at all, these are good questions. Going one by one.
1. The manager account itself doesn't need to be verified in the way a spending account does. It never runs ads so Google has less to check. What matters is that the Gmail behind it is aged and has real activity history. A brand new Gmail created yesterday and immediately turned into an MCC is a red flag. The accounts sitting inside the MCC are the ones that need proper verification since those are the ones spending money.
2. In our setup no. Manager and managed accounts are separate entities. If they all point back to the same company then you've just given Google a clean line connecting everything. That's the opposite of what you want. The whole reason for the structure is to keep those links from existing.
3. Aged Gmail, its own browser profile, its own proxy, and it never touches ads directly. That last part is the one people ignore. The moment you run a campaign from the manager account you've turned it into a spending account and it inherits all the same risk.
4. Mix works. We run both. Business verified accounts hold up better long term and take bigger budgets before Google starts asking questions, but they cost more to set up and you need documentation that holds. Individual accounts are cheaper and faster to spin up but they cap out lower.Rough split for us is business accounts for anything we want running past 3 months, individual for volume testing where we expect churn anyway.One thing I'd add since you're asking about structure. Whatever you decide, write it down and make the team follow it exactly. Most of the failures I've seen weren't because someone picked the wrong structure. They were because someone got lazy on a Friday and reused a card.

AdEngine said:

why you running 700 profiles ?

why not 1 strong mcc and 10 sub account and then run all there?

Click to expand...

Because 10 accounts can't absorb the spend, and because one MCC means one point of failure.On the spend side, a single account has a practical ceiling before Google's risk systems start paying attention. Push past it and you get holds, reviews, sometimes a straight suspension. Spreading the same budget across more accounts keeps each one in a range that doesn't attract attention.On the risk side, if that one strong MCC gets flagged you lose all 10 accounts on the same day. With our structure a flagged MCC costs us 20 to 50 accounts, which hurts but doesn't stop the operation. There are others still running while we rebuild.If you're running small then yes, 1 MCC and a handful of accounts is simpler and you should do that. The structure I described only makes sense once losing everything at once would actually kill you.

affcenter said:

Could you recommend the proxy and card services you use?

Click to expand...

Can't name specific providers here, forum rules on that are pretty clear and I already got a warning once for being too specific about tools I use. Not making that mistake twice.What I can give you is what to check for, which honestly gets you further than a name would.For proxies. Ask whether the IP is dedicated or shared before you buy, and get that answer in writing. Test the same IP across a few days to see if it stays stable or rotates on you. Check the ASN, some datacenter ranges are already burned on Google and no amount of warm-up fixes that. Buy 5, test them properly for two weeks, then scale up. Never buy 100 upfront from someone you haven't tested.For cards. What matters is that each card generates a genuinely different BIN and billing profile, not 50 cards off the same range. Ask about that specifically. Also check what happens when a charge fails, because you will hit failed charges and how the provider handles it decides whether the account survives.The Proxies For Sale section here has vendors with real feedback history. Read the negative reviews, not the positive ones.

Good_Agency_Ads said:

Nice post. May I ask if you set up your IP environment yourself?

Click to expand...

Thanks. Yes, in house.We buy the proxies but the assignment, testing and rotation logic is ours. Nobody outside the team knows which IP maps to which profile. Once you outsource that mapping you've handed someone a full picture of the operation, and that's not a risk I'm willing to take on.Testing is the part that took longest to get right. Every proxy gets checked before it touches a profile, and rechecked on a schedule after that. Roughly 1 in 6 of what we buy gets thrown out before use.

nice,
what are you selling?

Hello. Since you manage so many accounts, have you recently encountered the issue where Google Ads accounts require facial verification and a $300 prepayment to continue running ads? If so, how did you resolve it?

LUONG VAN VIET said:

No bother at all, these are good questions. Going one by one.
1. The manager account itself doesn't need to be verified in the way a spending account does. It never runs ads so Google has less to check. What matters is that the Gmail behind it is aged and has real activity history. A brand new Gmail created yesterday and immediately turned into an MCC is a red flag. The accounts sitting inside the MCC are the ones that need proper verification since those are the ones spending money.
2. In our setup no. Manager and managed accounts are separate entities. If they all point back to the same company then you've just given Google a clean line connecting everything. That's the opposite of what you want. The whole reason for the structure is to keep those links from existing.
3. Aged Gmail, its own browser profile, its own proxy, and it never touches ads directly. That last part is the one people ignore. The moment you run a campaign from the manager account you've turned it into a spending account and it inherits all the same risk.
4. Mix works. We run both. Business verified accounts hold up better long term and take bigger budgets before Google starts asking questions, but they cost more to set up and you need documentation that holds. Individual accounts are cheaper and faster to spin up but they cap out lower.Rough split for us is business accounts for anything we want running past 3 months, individual for volume testing where we expect churn anyway.One thing I'd add since you're asking about structure. Whatever you decide, write it down and make the team follow it exactly. Most of the failures I've seen weren't because someone picked the wrong structure. They were because someone got lazy on a Friday and reused a card.

Click to expand...

tomato222 said:

Hello. Since you manage so many accounts, have you recently encountered the issue where Google Ads accounts require facial verification and a $300 prepayment to continue running ads? If so, how did you resolve it?

Click to expand...

I’ve encountered the same situation where a $300 prepayment is required. I’d like to ask: what causes this, and is there a good way to resolve it?

is it all white hat ads?

merten said:

nice,
what are you selling?

Click to expand...

Not selling anything here, just sharing what I’ve picked up from running a lot of accounts.

tomato222 said:

Hello. Since you manage so many accounts, have you recently encountered the issue where Google Ads accounts require facial verification and a $300 prepayment to continue running ads? If so, how did you resolve it?

Click to expand...

Castiel12138 said:

I’ve encountered the same situation where a $300 prepayment is required. I’d like to ask: what causes this, and is there a good way to resolve it?

Click to expand...

These are two separate problems that get lumped together a lot.
On the identity verification side, that’s a sensitive topic and not something I’m going to get into in an open thread. Let’s leave it there.
The $300 threshold is a different anima that’s a payment trust limit, not a penalty. New accounts and accounts with thin payment history get capped, and it lifts as you build a clean payment record.
How I handle it in practice: I just prepay and run. The hold amount is the deciding factor. Under a few hundred, it’s a non-issue approve it, fund it, and the limit lifts on its own. If the hold comes back high say north of $1,000 I stop and ask whether this specific account is worth that much locked-up capital. If the answer is yes, I approve the hold and then keep pushing manual payments into the account on top of it.
That last part is the bit most people miss. Don’t just approve the hold and then sit there waiting for the automatic billing threshold to hit on its own. Go in and make manual payments yourself, repeatedly, ahead of schedule. Google is looking at the volume and consistency of clean payments, and manual top-ups build that record much faster than passively letting the account bill itself whenever it feels like it. The threshold moves up a lot quicker that way.
If the account’s value doesn’t justify the capital, I drop it and move to another one. No emotional attachment. That calculation only works if you have supply though if a single account is your whole operation, you’ll end up paying whatever Gooogle asks. Build your pipeline so that walking away from one account costs you nothing.

kaninabe said:

is it all white hat ads?

Click to expand...

Mixed bag. A good chunk of what I run is standard e-commerce and SaaS. Some of it isn’t, and that side isn’t something I’m going to detail in an open thread.