What Are the Best PPC Advertising Networks Right Now?

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BrianStone

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I am looking to test some new PPC networks and wanted to know what platforms are working well for others.
There are so many options available, but traffic quality and consistent results are what matter most.
Which PPC networks have given you the best experience recently?
Would love to hear your recommendations and what type of campaigns you’re running with them.
 
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google and bing are still soild for quality traffic. meta can work well too. depending on the offer.
 
BrianStone said:
I am looking to test some new PPC networks and wanted to know what platforms are working well for others.
There are so many options available, but traffic quality and consistent results are what matter most.
Which PPC networks have given you the best experience recently?
Would love to hear your recommendations and what type of campaigns you’re running with them.
Click to expand...
Try Meta Ads if your offer works well with targeted audiences and visual ads.
 
If you have short engaging video creatives try tiktok ads ads, you can test diffrent audiences and see which ones bring better results.
 
i think you can try microsoft ads or taboola or outbrain and it depends on your niche so just start with a small budget and test the traffic quality first.
 
everyone always jumps to the big three but if you want decent quality without the insane CPCs of google, look at yahoo advertising. their native and search traffic is actually pretty slept on. revcontent is also decent if you have a solid blacklist ready from day one, otherwise you'll burn through budget on junk placements. what niche are you running?
 
Yeah @KimB184 is right about the blacklists, native will eat your budget fast if you aren't careful...

If you want actual search-like intent without paying google prices, maybe look into domain redirect traffic. networks like tonic or system1 if you can get in. it is basically zero-click traffic from parked domains. cpc is tiny compared to bing or adwords but you need a fast lander to catch them before they bounce. what kind of offers are you running?
 
There is no single best network. I would choose based on the niche, GEO and type of traffic. Some smaller networks can work really well when the offer matches their audience.
 
Google and bing are still my first choice for intent based traffic. if you want cheaper testing i would also look at native networks depending on the niche.
 
Check the revenue you are getting from each visitor first. If each visitor is earning very little, cutting the traffic cost alone may not be enough to make the campaign profitable.
 
Don’t judge a PPC network from clicks alone. Check the actual leads/sales quality for a week or so, that tells you way more.
 
Google and Bing have been performing pretty well. I'm thinking of giving LinkedIn a try now.
anyone have any thoughts on this?
 
bing ads is still worth testing, especially for search campaigns. I’d start small and compare conversion quality before putting more budget in.
 
BrianStone said:
I am looking to test some new PPC networks and wanted to know what platforms are working well for others.
There are so many options available, but traffic quality and consistent results are what matter most.
Which PPC networks have given you the best experience recently?
Would love to hear your recommendations and what type of campaigns you’re running with them.
Click to expand...
The traffic quality from the Bing platform is still quite good, but its policies and compliance checks are very strict， your ads must fully comply with the platform policies. If you are looking for native traffic, you can also consider platforms like Outbrain and MediaGo.
Anyway, you need to choose the platform based on your ad content and target audience!
 
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