Do fresh pins still work better than updating older ones?

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snva

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I'm experimenting with a small account and trying to figure out what's worth focusing on.
 
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Colonel Potter said:
@snva if it is a small social account you should probably focus on finding a high-converting offer first before worrying about growing the actual profile. too many people waste months trying to build organic engagement on a tiny page. just use short form video to piggyback on trends and redirect that temporary traffic to a simple lander. if you cant monetize 100 visitors you wont monetize 10k anyway... get the conversion flow working first then scale the traffic.
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Yeah, that's actually a good point. No use chasing traffic if the offer itself isn't converting first.
 
snva said:
I'm experimenting with a small account and trying to figure out what's worth focusing on.
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if the portfolio is small i would be inclined to try just a few tactics at any one time since it becomes easy to determine what is really working when one is not diversiffying their efforts in too many different areas.
 
Depends on the account. If you have no data yet, fresh pins are the easiest way to learn what works.
 
Fresh Pins still seem to perform better for me especially when the design and topic are strong But I also refresh older Pins that already get clicks A mix of fresh content and updated winners seems to work best rather than relying on only one strategy
 
Older pins usually bring me more traffic, but I also consistently create new pins to increase my followers and overall traffic. Some of these newer pins could become valuable sources of traffic in the future.
 
Colonel Potter said:
@snva if it is a small social account you should probably focus on finding a high-converting offer first before worrying about growing the actual profile. too many people waste months trying to build organic engagement on a tiny page. just use short form video to piggyback on trends and redirect that temporary traffic to a simple lander. if you cant monetize 100 visitors you wont monetize 10k anyway... get the conversion flow working first then scale the traffic.
Click to expand...
Yeah you should concentrate on the offer first before actually building a Pinterest page, because if you build the page first you will have no way to monetize it apart from selling it to someone else.
 
I’d focus on fresh pins but I wouldn’t ignore older ones that are already getting impressions Testing new designs and angles while refreshing proven winners seems like a good balance
 
I usually patronise fresh pins but update proven older ones occasionally rather than replacing them completely.
 
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