Addressing the issue of slow account spending.

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There are two main reasons I've identified: 1. Facebook's ad distribution on that day, and 2. The account itself.
In my experience, it's best to run the same type of ad on both accounts simultaneously to compare results, then identify the cause and fix it.
 
Jenny 15 said:
Tôi đã xác định được hai lý do chính: 1. Cách phân phối quảng cáo của Facebook vào ngày hôm đó, và 2. Chính tài khoản đó.
Theo kinh nghiệm của tôi, tốt nhất là nên chạy cùng một loại quảng cáo trên cả hai tài khoản cùng lúc để so sánh kết quả, sau đó xác định nguyên nhân và khắc phục nó.
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could there be a reason related to the fanpage?
 
this problem often occurs, it may be due to Facebook's contribution or update from Facebook, or the account.
you can try to pay a little to encourage account to spend.
 
Fonx Marketing Agency said:
In your opinion, what causes slow spending, and what is the best way to address it?
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slow spend could be caused by various factors poor audience targeting, low reach, low bids or a lack of conversion data. i would start with checking my delivery the size of my audience nd where my funel is leaking first before making too many changes all at once. small tweaks tend to do better than big moves.
 
Campaign setup is often the first thing worth checking a narrow audience or limited delivery can slow spending even when the account itself is fine.
 
Your ad account spending is slow because it's related to your target audience and the budget allocation for that campaign. You need to double-check if you're targeting the right audience. This is a policy issue, not a MetaSMS issue. You need to manage your account normally and increase your budget steadily. Good campaigns will gradually see your budget expand.
 
Fonx Marketing Agency said:
In your opinion, what causes slow spending, and what is the best way to address it?
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In my opinion, it's because either your account is new/fresh or Facebook has not yet realized your exact target audience, therefore it spends little.
 
New accounts that haven't spent any money will be rated lower than other advertising accounts, which is quite common.
 
I usually increase the campaign budget by $1–2 and then remove the spending limit; the account then spends normally.
 
i think slow spending is often caused by small audiences or the high competition so just try the wider targeting and give it some time.
 
SolExplorer said:
i think slow spending is often caused by small audiences or the high competition so just try the wider targeting and give it some time.
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That’s not quite the case; this usually happens with new accounts that haven't run ads before.
 
Could be the audience or delivery settings. I'd check those first before changing the whole campaign.
 
Slow ad spend on an advertising account may be due to the account being new or issues related to your content.
 
i think the low spending despite the very high budget is due to how they set up their bidding campaigns.
 
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