Looking for Direct advertisers on Blank checkout page offers , Direct advertisers only!

steven369

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We are currently working with ILS media to run their blank checkout offers with Google SEO traffic , only IT for now , the performance is not bad , but recently we found The approve rate of user payments has become somewhat unstable. We are also preparing for traffic from other European countries and some English-speaking countries, such as France, the United States, Canada, Australia, and so on. Therefore, we would like to seek more direct advertisers for cooperation. please let me know if you have any suggestion
 
Hello, did you find any? because I am stuck at the same thing.
 
Yes , I have a few direct advertisers and i am looking for more , do you have traffic for Blank checkout offers ?
Hello, I’m new to this. I’m wondering if getting paid traffic to this kind of offers is good? like from google & meta ads. If yes I can promote any kind of offers on the 2 platforms and spend big budgets daily on both.
 
Hello, I’m new to this. I’m wondering if getting paid traffic to this kind of offers is good? like from google & meta ads. If yes I can promote any kind of offers on the 2 platforms and spend big budgets daily on both.
Yes, google and meta traffic is good for this kind of offers, this is what I am doing now, you can have a try
 
For IT I’ve seen approval rate jump around mostly because of PSP/3ds/risk settings, not always because traffic got worse. Before moving FR/US/CA/AU ask the advertiser for separate caps and stats per geo, because one “EU offer” can look good in Italy and be trash in France. Also don’t send big budget from google/meta on day 1... warm it with small batches and compare approval by device + bank/card type if they can show it. Direct advertiser is better, but only if they actually control the billing and not just reselling same checkout under another name.
 
Paid can work, but don’t judge it only by lead cost. On these checkout flows the real killer is approve rate + rebills + refunds, especially when you move from IT to FR/US/CA/AU. I’d ask any direct adv for real geo split stats, not screenshots of “overall EPC”, because US traffic can look huge on paper and then cards decline like crazy if their billing setup is weak.

Also if someone says they are direct, ask if they control the MID/PSP or they just have a better payout from same network. A lot of “direct” is just resell with faster skype replies lol. Start each new geo small, same lander, same source, then compare approval by device and bank if they can provide it. Scaling first and asking questions later is how budgets disappear.
 
Paid can work, but don’t judge it only by lead cost. On these checkout flows the real killer is approve rate + rebills + refunds, especially when you move from IT to FR/US/CA/AU. I’d ask any direct adv for real geo split stats, not screenshots of “overall EPC”, because US traffic can look huge on paper and then cards decline like crazy if their billing setup is weak.

Also if someone says they are direct, ask if they control the MID/PSP or they just have a better payout from same network. A lot of “direct” is just resell with faster skype replies lol. Start each new geo small, same lander, same source, then compare approval by device and bank if they can provide it. Scaling first and asking questions later is how budgets disappear.
bro do you know some direct advertisers other than ILS. if yes please share. thanks
 
@steven369 if you are moving from IT to US and CA, the billing setup is completely different and you will get burned if you dont check this first. IT and FR are heavy on 3DS because of PSD2, so if the advertiser has decent cascading you get stable approvals even with the friction. US and CA don't force 3DS the same way but US bank fraud filters are brutal for blank checkouts... if they are routing US traffic through EU MIDs, your approval rate will drop to like 20% overnight.

Before you scale those new geos, ask them if they have local US/CA acquiring or if they are just routing everything through their EU setup. if they dont have local routing, dont even bother wasting your traffic there because the declines will eat your margin.
 
@steven369 if you are moving from IT to US and CA, the billing setup is completely different and you will get burned if you dont check this first. IT and FR are heavy on 3DS because of PSD2, so if the advertiser has decent cascading you get stable approvals even with the friction. US and CA don't force 3DS the same way but US bank fraud filters are brutal for blank checkouts... if they are routing US traffic through EU MIDs, your approval rate will drop to like 20% overnight.

Before you scale those new geos, ask them if they have local US/CA acquiring or if they are just routing everything through their EU setup. if they dont have local routing, dont even bother wasting your traffic there because the declines will eat your margin.
thank you
 
What @KimB184 said about US/CA routing is very accurate @steven369. if you dont have local MIDs for US, your traffic is just going to get killed by bank fraud blocks.

Another thing to keep in mind with "direct" advertisers for blank checkouts is volume. if you arent doing at least 100+ conversions a day, most actual direct advertisers wont even setup a custom routing profile for you. they will just dump your traffic on their shared, semi-abused MIDs and your approval rate will look just like what you are seeing now.

If you want to test FR or US, honestly might be better to stick to some of the established networks first who actually have leverage with the merchants to get better routing, then go direct once you have the daily volume to negotiate. otherwise you just waste money testing weak setups.
 
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