Why casino clients buy PBN links in bulk and what it tells you about how they think

MajestySEO

MajestySEO

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Something I have noticed with casino clients is that they usually don't think like clients in other niches.
A normal client might order 5-10 links, wait a few months and see what happens.
Casino clients can order hundreds and then ask when they can get the next batch.
I think a big part of it is the money and the speed. they know the competition is strong, so they don't want to spend months testing tiny campaigns.
They also look at things over time. Its not just about getting links today, but how the whole link profile grows.

And there is another side to it.
If a casino site has already made its money back many times over, getting hit later isn't always the end of the world for the operator. They may simply move on to another site and start again.
So for some of these guys, it's more about ROI than keeping one domain alive forever.
PBNs also seem to be just one part of the strategy. They can use cheap links for volume and combine them with guest posts and other methods.
Thats probably why $2-$3 Sidebar / Post links can make sense to them even when a $15+ guest post is available.
That's just my observation from dealing with them.

what do you guys think? have you noticed the same thing with casino clients, or do you see it differently?
 
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Yeah casinos are already invested into the industry. They spend thousands of dollars just to get their online gambling site up and running.
Everyone in casino niche buys backinks so fomo is built into this vertical.

They are always hunting for backlinks from whitehat sites though. They place the order on fiverr and seoclerks with the link and disappear for a while. Seller have to place the links on their whitehat site or do the refund.
Little working method I shared there for new casino link buyers.
 
IM Dude said:
Yeah casinos are already invested into the industry. They spend thousands of dollars just to get their online gambling site up and running.
Everyone in casino niche buys backinks so fomo is built into this vertical.

They are always hunting for backlinks from whitehat sites though. They place the order on fiverr and seoclerks with the link and disappear for a while. Seller have to place the links on their whitehat site or do the refund.
Little working method I shared there for new casino link buyers.
Click to expand...

That's a real pattern. The Fiverr/freelance side is something many sellers probably don't think about until they deal with it themselves.

The demand for whitehat sites makes sense too. PBNs can give them a lot of links tractions quickly, while guest posts on real websites can look more natural and bring more trust. so they may use both instead of relying on just one.

one thing I have noticed with the more aggressive casino SEO guys is that PBNs seem to be used more on secondary sites, while the main site is kept cleaner. The idea is simple, the clone takes more of the risk, while the main site is treated more carefully.

I have seen this, but I am curious what others are seeing. are people still using PBNs heavily on their main casino domains, or are they mostly using them for secondary/clone sites?
 
I’ve noticed the same with casino clients.They usually care more about volume and ROI than anything else.If something works, they want to scale it quickly.PBNs, guest posts, and cheaper links can all play a role.For them, speed, scale, and overall ROI often matter most.
 
I think the economics and the mindset are really two sides of the same thing, especially in a niche where the value of a converted player can justify taking more SEO risk. Bulk links can make sense for speed and scale, but I would not assume that cheap PBN placements are disposable or that a fixed percentage of them will simply survive or die, since quality and link decay vary massively. The $2 versus $15 comparison also says little without knowing the site, indexing history, relevance and placement quality, so I would judge the links by their expected value and risk rather than the sticker price.
 
The casino market is concerned, backlinks already represent an important item in the SEO budget. What the buyer needs to focus on when purchasing for the first time is relevancy and trustworthiness of the websites and clearly defined terms of delivery.
 
MajestySEO said:
Something I have noticed with casino clients is that they usually don't think like clients in other niches.
A normal client might order 5-10 links, wait a few months and see what happens.
Casino clients can order hundreds and then ask when they can get the next batch.
I think a big part of it is the money and the speed. they know the competition is strong, so they don't want to spend months testing tiny campaigns.
They also look at things over time. Its not just about getting links today, but how the whole link profile grows.

And there is another side to it.
If a casino site has already made its money back many times over, getting hit later isn't always the end of the world for the operator. They may simply move on to another site and start again.
So for some of these guys, it's more about ROI than keeping one domain alive forever.
PBNs also seem to be just one part of the strategy. They can use cheap links for volume and combine them with guest posts and other methods.
Thats probably why $2-$3 Sidebar / Post links can make sense to them even when a $15+ guest post is available.
That's just my observation from dealing with them.

what do you guys think? have you noticed the same thing with casino clients, or do you see it differently?
Click to expand...
yes, casino clients are usually more aggressive with links because the potential ROI is high. They focus more on volume and results than protecting one domain for years, so they are often more willing to take risks.
 
OnlineProxy said:
I think the economics and the mindset are really two sides of the same thing, especially in a niche where the value of a converted player can justify taking more SEO risk. Bulk links can make sense for speed and scale, but I would not assume that cheap PBN placements are disposable or that a fixed percentage of them will simply survive or die, since quality and link decay vary massively. The $2 versus $15 comparison also says little without knowing the site, indexing history, relevance and placement quality, so I would judge the links by their expected value and risk rather than the sticker price.
Click to expand...

yeah. the $2 vs $15 example was too simple. What really matters is what you get for the money. A $2 link from a good, aged site can be better than a $15 link from a weak site. only price doesn't tell you if a link is good.

SEO Sparton said:
The casino market is concerned, backlinks already represent an important item in the SEO budget. What the buyer needs to focus on when purchasing for the first time is relevancy and trustworthiness of the websites and clearly defined terms of delivery.
Click to expand...

Humm... and the speed makes a big difference too. Once they find a link source that helps rankings, they don't want to slow down. In other niches, people are usually more careful because the profit isn't as high.

Sarah Mathews said:
yes, casino clients are usually more aggressive with links because the potential ROI is high. They focus more on volume and results than protecting one domain for years, so they are often more willing to take risks.
Click to expand...

that is really the main point. when the possible return is high, people are willing to take more risk. They care more about making money from the campaign than protecting one domain.
 
Last edited:
WickednDivine said:
yup, casino is super competitive, so many clients go for PBNs in bulk to push rankings faster.

Most of them are simply looking at ROI if the links help them move up and bring more traffic, they see the value.
Click to expand...

Exactly. when the ROI math works, the method becomes secondary. That's why the volume mindset makes sense in this niche more than almost anywhere else.
 
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