bellaxcode
Newbie
- Jan 9, 2025
- 7
- 3
in this post, I'll be sharing my knowledge and experience, discussing tips and strategies, and trying to help you cut through the confusion that permeates this industry.
Ready? Let's get started.
Let me tell you why I'm grumpy today. I'm grumpy today because people always want to know why there are no good examples of PBN sites. That question has many answers, and we're going to discuss a lot of them now.
First, a couple of reminders.
Okay, let's continue. But before we do that, my lawyer tells me that I have to say this right now.
So, the question is: Why are there no good examples of PBN sites?
That's a great question. Here are some of the reasons.
Reason number one: Let's say I were to share a site and say, “This is what you should make your PBN site look like.”
The first thing that would happen is everybody would build a site that looks exactly the same as mine. That's not going to help you, and that's not going to help me either, because you don't want websites that all look exactly the same. You want a bunch of different kinds of websites.
People would copy my theme, number of images, layout, where I put the links, number of words in each post, length of the excerpts, and the information in the footer. I don't want that.
You don't want to copy my sites either, especially if you're going to be making more than one, because you don't want your portfolio to contain a bunch of websites that all look the same. That's a bad plan and a bad idea.
So, don't do it that way.
That's the first reason, and we're going to talk more about that in a minute.
The second reason is that I'm not going to share an actual PBN site. If I did, you might discover who some of our clients are. That's not good for anybody.
Who knows what people would do to it? Are you going to build a bunch of garbage links to my site because I upset you? I don't want that to happen.
Also, if I were to share one, nobody could ever use that website again because it would become publicly known as a PBN site.
People would probably post it all over the internet, saying, “Look, here's X's PBN site.” It would become permanently known online as a PBN site.
I could never do anything else with that domain, and neither could anyone else. It would receive so many “Here's an example of a PBN” backlinks that nobody would want to use it for anything else. It also wouldn't be useful as a PBN anymore because it would have already been identified as one.
By the way, PBN stands for “private blog network,” which is the common name. However, we call it a “private blog portfolio,” or PBP, because a portfolio is a collection of websites that aren't linked together.
A network means a collection of sites that are connected. You don't want to link your sites together in a PBN because that's a bad idea. It creates a footprint, and you don't want to do that.
In case you listened to this episode without knowing what PBN means, now you know.
Anyway, that's another reason I'm not going to share one.
Somebody might say, “Well, you could just build a brand-new one.”
No, I don't want to.
First of all, if I had a domain, I'd probably just use it anyway. Second, we'd still have the same problems as before. Everybody would copy it, and nobody could ever use that domain for anything else because everyone would identify it as a PBN site and link to it as an example.
I don't want to ruin a domain like that, so we're not going to do it.
Look, I've provided specific instructions on how to build PBNs .. or private blog portfolios, for those of you paying attention .. in many episodes.
The biggest questions people ask are things like:
“What theme should I use?”
“How many words should my posts contain?”
“Should I display the full post or only an excerpt?”
Those questions have all been answered, but the more important point is that it doesn't matter.
You're overthinking it. Just build a website.
What do I generally say? Build a normal website.
What does a normal website look like? Go online and look at websites. That's what a normal website looks like. I don't know what else to tell you.
I think this is the most important point: When you have many sites in your portfolio .. 15, 20, 30, or however many .. it won't matter if some display full posts while others display excerpts. You will have variation, and that's good.
You don't want every website linking to your client, or every website linking to you, to look exactly the same.
Have some of them display full posts. Have others display excerpts. Have some look one way and others look completely different.
Stop trying to make them all the same.
As long as you have a blog with authority and you're linking to another website, you're doing it correctly.
We have a couple of clients who have been listening to the podcast for a while and have built their own PBNs. I know this because they've participated in a couple of Zoom advisory calls.
They did it correctly.
Maybe the Zoom advisory call was because they wanted us to review domains together or something like that, but they built their portfolios correctly. They have different-looking websites with different numbers of posts, and everything varies, which is exactly what you want.
There's no wrong way to do it as long as you're not doing anything spammy, such as using blogroll links, footer links, or non-contextual links.
Anyway, I hope this answers your question.
source : Grumpy SEO
Ready? Let's get started.
Let me tell you why I'm grumpy today. I'm grumpy today because people always want to know why there are no good examples of PBN sites. That question has many answers, and we're going to discuss a lot of them now.
First, a couple of reminders.
Okay, let's continue. But before we do that, my lawyer tells me that I have to say this right now.
So, the question is: Why are there no good examples of PBN sites?
That's a great question. Here are some of the reasons.
Reason number one: Let's say I were to share a site and say, “This is what you should make your PBN site look like.”
The first thing that would happen is everybody would build a site that looks exactly the same as mine. That's not going to help you, and that's not going to help me either, because you don't want websites that all look exactly the same. You want a bunch of different kinds of websites.
People would copy my theme, number of images, layout, where I put the links, number of words in each post, length of the excerpts, and the information in the footer. I don't want that.
You don't want to copy my sites either, especially if you're going to be making more than one, because you don't want your portfolio to contain a bunch of websites that all look the same. That's a bad plan and a bad idea.
So, don't do it that way.
That's the first reason, and we're going to talk more about that in a minute.
The second reason is that I'm not going to share an actual PBN site. If I did, you might discover who some of our clients are. That's not good for anybody.
Who knows what people would do to it? Are you going to build a bunch of garbage links to my site because I upset you? I don't want that to happen.
Also, if I were to share one, nobody could ever use that website again because it would become publicly known as a PBN site.
People would probably post it all over the internet, saying, “Look, here's X's PBN site.” It would become permanently known online as a PBN site.
I could never do anything else with that domain, and neither could anyone else. It would receive so many “Here's an example of a PBN” backlinks that nobody would want to use it for anything else. It also wouldn't be useful as a PBN anymore because it would have already been identified as one.
By the way, PBN stands for “private blog network,” which is the common name. However, we call it a “private blog portfolio,” or PBP, because a portfolio is a collection of websites that aren't linked together.
A network means a collection of sites that are connected. You don't want to link your sites together in a PBN because that's a bad idea. It creates a footprint, and you don't want to do that.
In case you listened to this episode without knowing what PBN means, now you know.
Anyway, that's another reason I'm not going to share one.
Somebody might say, “Well, you could just build a brand-new one.”
No, I don't want to.
First of all, if I had a domain, I'd probably just use it anyway. Second, we'd still have the same problems as before. Everybody would copy it, and nobody could ever use that domain for anything else because everyone would identify it as a PBN site and link to it as an example.
I don't want to ruin a domain like that, so we're not going to do it.
Look, I've provided specific instructions on how to build PBNs .. or private blog portfolios, for those of you paying attention .. in many episodes.
The biggest questions people ask are things like:
“What theme should I use?”
“How many words should my posts contain?”
“Should I display the full post or only an excerpt?”
Those questions have all been answered, but the more important point is that it doesn't matter.
You're overthinking it. Just build a website.
What do I generally say? Build a normal website.
What does a normal website look like? Go online and look at websites. That's what a normal website looks like. I don't know what else to tell you.
I think this is the most important point: When you have many sites in your portfolio .. 15, 20, 30, or however many .. it won't matter if some display full posts while others display excerpts. You will have variation, and that's good.
You don't want every website linking to your client, or every website linking to you, to look exactly the same.
Have some of them display full posts. Have others display excerpts. Have some look one way and others look completely different.
Stop trying to make them all the same.
As long as you have a blog with authority and you're linking to another website, you're doing it correctly.
We have a couple of clients who have been listening to the podcast for a while and have built their own PBNs. I know this because they've participated in a couple of Zoom advisory calls.
They did it correctly.
Maybe the Zoom advisory call was because they wanted us to review domains together or something like that, but they built their portfolios correctly. They have different-looking websites with different numbers of posts, and everything varies, which is exactly what you want.
There's no wrong way to do it as long as you're not doing anything spammy, such as using blogroll links, footer links, or non-contextual links.
Anyway, I hope this answers your question.
source : Grumpy SEO
