Guest posting in 2026: still worth it, or is it dying?

• Do you think guest posting is still one of the better link building methods right now, or has it lost its edge?
• If you're still doing it, what's changed in your approach compared to a year or two ago?
• If you've moved away from it, what are you doing instead?

white gp said:

Hey everyone,

Been in a few debates lately about whether guest posting still moves the needle for SEO in 2026, or if it's becoming less effective with all the recent algorithm/AI search changes.

Curious where the community stands:

• Do you think guest posting is still one of the better link building methods right now, or has it lost its edge?
• If you're still doing it, what's changed in your approach compared to a year or two ago?
• If you've moved away from it, what are you doing instead?

I'll go first personally still see solid results from guest posts, but only when the site is genuinely relevant and has real traffic, not just decent metrics. The spray and pray approach definitely doesn't work anymore.

What's everyone else seeing? Would love to hear different opinions.

Click to expand...

white gp said:

Hey everyone,

Been in a few debates lately about whether guest posting still moves the needle for SEO in 2026, or if it's becoming less effective with all the recent algorithm/AI search changes.

Curious where the community stands:

• Do you think guest posting is still one of the better link building methods right now, or has it lost its edge?
• If you're still doing it, what's changed in your approach compared to a year or two ago?
• If you've moved away from it, what are you doing instead?

I'll go first personally still see solid results from guest posts, but only when the site is genuinely relevant and has real traffic, not just decent metrics. The spray and pray approach definitely doesn't work anymore.

What's everyone else seeing? Would love to hear different opinions.

Click to expand...