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If you're exploring Facebook advertising, you've probably come across the term "Nolimit account." These accounts are favored by advertisers because they allow high-budget campaigns without strict spending limits. Currently, there are two common types: Full BM (Business Manager) and Share Link accounts. Each comes with its own set of advantages and disadvantages. So, how do you choose the right one for your needs? In this article, we’ll break down both types to help you make an informed decision.
Understanding your current needs and long-term goals will help you decide. Whether you're testing new products, scaling campaigns, or building a brand, picking the right account type is a strategic step toward success.
1. What Is a Nolimit Full BM Account?
A Nolimit Full BM is a Facebook Business Manager account that gives you full administrative control. You can create multiple ad accounts (within Facebook’s limit), add team members, assign roles, and access the complete suite of business-level tools.1.1. Advantages of Full BM Accounts
- Full control: Manage users, assets, and ad accounts within your BM. You get unrestricted access to all Business Manager functions.
- Create new ad accounts: You can generate new ad accounts with custom settings (country, time zone, currency).
- Advanced features: Access tools like Pixel, Catalogs, Events, and more.
1.2. Disadvantages of Full BM Accounts
- Requires warming up: These accounts often need to be "nurtured" first, starting with small-budget campaigns before scaling up. This builds trust and avoids triggering Facebook’s risk detection systems.
- Requires expertise: Full BM accounts demand a strong understanding of Facebook Ads, asset management, and business-level tools.
2. What Is a Nolimit Share Link Account?
A Nolimit Share Link account is linked to a high-spending BM, usually one with a history of spending $2,500+ (commonly known as BM2500). These accounts inherit the parent BM’s trust and are ready to run ads at scale immediately.2.1. Advantages of Share Link Accounts
- High trust level: These accounts benefit from the parent BM’s advertising history, meaning faster approvals and fewer restrictions.
- Ready for high-budget ads: No warming-up required. You can launch high-budget campaigns right away.
- Ease of use: These accounts are simpler, without the need to manage complex settings or users.
2.2. Disadvantages of Share Link Accounts
- Limited access and control: You only get access to the shared ad account—not the parent BM. You cannot create new ad accounts or modify business settings.
- Limited features: You can only use standard ad features, not the full suite of BM tools like Pixels or Catalogs.
3. Which One Should You Choose?
Here’s how to decide which type of account fits your situation:3.1. Choose Share Link if:
- You’re new to Facebook Ads and want a quick start.
- You want to run high-budget campaigns immediatly.
- You value speed, ease of use, and account trust.
- You don’t need full control over the account or advanced tools.
- Your budget is focused on one ad account, not multiple.
3.2. Choose Full BM if:
- You’re experienced in Facebook Ads and understand BM tools.
- You want full control, including user management and account setup.
- You need multiple ad accounts to run diverse campaigns.
- You want to use advanced business-level advertising tools.
- You prefer long-term growth and brand building.
4. Final Thoughts
Both Full BM and Share Link Nolimit accounts offer unique benefits. Full BM gives you power and flexibility but requires setup time and expertise. Share Link gets you started faster but offers limited control.Understanding your current needs and long-term goals will help you decide. Whether you're testing new products, scaling campaigns, or building a brand, picking the right account type is a strategic step toward success.