Aged accounts vs fresh accounts for ads in 2026 — which are you actually running?

Everyone swears by aged accounts but I've seen fresh ones with a clean setup last just as long lately. What's actually working for you right now, and how long do yours survive before a ban?
I've seen that, but from testing it seems to be a lottery sometimes
THough, aged accounts rarely fail
 
I wouldn’t put much weight on age alone a clean consistent setup seems to matter a lot more in practice.
 
Everyone swears by aged accounts but I've seen fresh ones with a clean setup last just as long lately. What's actually working for you right now, and how long do yours survive before a ban?
Older accounts are more trusted by FB.
 
account history can help, but the bigger factor is probably how the account is used day to day..
 
actually, there are many factors, your product, your content,... Many types of new acc still work well.
This means u should flexibly combine different types of accounts, as long as that account is suitable for running your product, it works well.
 
I think if your product is not too difficult to run, not be scanned by facebook too strictly, you can use new accs. they also work well.
old accs are not always available with large quantity, so use them reasonably.
 
Fresh accounts can work fine when everything is legitimate and consistent aged accounts are not automatically safer, especially with stronger enforcement systems now, the better metric is account quality and policy compliance rather than age alone.
 
I’ve found fresh accounts can work fine when the setup and activity stay natural. I’d focus less on account age and more on consistent genuine usage rather than trying to avoid bans through account rotation.
 
so there is a difference, clearly on an old account you can definitely push the ads and budget more and be a little borderline... on a fresh account obviously you are limited and also you have to be careful to avoid bans
 
I primarily use long-standing accounts, and they work quite well; older accounts are more effective than new ones.
 
Back
Top