- Nov 14, 2011
- 1,473
- 1,635
Quick Update
Since the turn of August, we have been focusing on email campaigns pushing discount offers - we've cleaned our lists in anticipation of this and have sent around 10,000 emails per 48hrs, all former customers, or trialists. We have focused on sending Mon,Weds,Fri, to increase conversions - 3 send strategy. We use tools like ZeroBounce and email validators along with optins/outs to ensure high Inbox success rate.
As a result of this, here's our August totals accurate as of 8am CET on Fri 7th August.

The new EFL season starts next weekend (14th) with the EPL season the following weekend (21st). So this is the very much the calm before the storm. Love August and September, it's like black Friday for IPTV especially when your main focuses are on UK/IE/US/CA/AUS. We will probably extend our 15% promo right through until mid September but we will keep extending the expiry date in short chunks so as not to lose customer urgency.
Another major revenue source is of course our resellers. We've applied modest increases to their yearly rates - being $22USD for new resellers until we assess their capacity/volume capability. Some of our largest resellers, whilst still seeing an increase, can be as low as $16USD due to their bulk.
Naturally end of June to mid Aug is a quiet period for resellers although the World Cup has definitely helped to keep deposits ticking over. These will now increase significantly during the season open and may account for as much as 60% of our Aug/Sep revenues. Aqquiring resellers would be my #1 peice of advice for newbies stepping into this world. Sure your margins are far, far higher to end users, but the joys of resellers is they all without exception pay via Cryptocurrency. It's once less headache.
Since the turn of August, we have been focusing on email campaigns pushing discount offers - we've cleaned our lists in anticipation of this and have sent around 10,000 emails per 48hrs, all former customers, or trialists. We have focused on sending Mon,Weds,Fri, to increase conversions - 3 send strategy. We use tools like ZeroBounce and email validators along with optins/outs to ensure high Inbox success rate.
As a result of this, here's our August totals accurate as of 8am CET on Fri 7th August.

The new EFL season starts next weekend (14th) with the EPL season the following weekend (21st). So this is the very much the calm before the storm. Love August and September, it's like black Friday for IPTV especially when your main focuses are on UK/IE/US/CA/AUS. We will probably extend our 15% promo right through until mid September but we will keep extending the expiry date in short chunks so as not to lose customer urgency.
Another major revenue source is of course our resellers. We've applied modest increases to their yearly rates - being $22USD for new resellers until we assess their capacity/volume capability. Some of our largest resellers, whilst still seeing an increase, can be as low as $16USD due to their bulk.
Naturally end of June to mid Aug is a quiet period for resellers although the World Cup has definitely helped to keep deposits ticking over. These will now increase significantly during the season open and may account for as much as 60% of our Aug/Sep revenues. Aqquiring resellers would be my #1 peice of advice for newbies stepping into this world. Sure your margins are far, far higher to end users, but the joys of resellers is they all without exception pay via Cryptocurrency. It's once less headache.
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