Meta converts better for digital products. Advantage and shopping campaigns do most of the heavy lifting. You can start with Meta, test with a small budget, and scale from there.
Both can work well with scheduled/automated content, but I'd focus on testing different creatives first rather than automating everything from day one.
For digital products, I’d start with Facebook/Instagram. In my experience, the targeting and retargeting are strong, and it’s relatively easy to test and scale campaigns. TikTok is also worth testing if the product is visually appealing.
Meta tends to deliver better conversion rates for digital products; you might want to look into that further. I’ve also found TikTok to be quite effective.
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