What’s the best way to test a new offer without burning the budget?

I’ve been trying a few new offers lately and keep running into the same problem: you need enough data to judge an offer properly, but getting that data can get expensive pretty quickly.

Do you guys set a fixed testing budget per offer, or do you decide based on the first few days of traffic?

Never test by days, time-based testing bleeds budget fast! The standard rule of thumb is setting a hard cap at 1x to 3x to the offer payout. If you hit 1x payout with zero conversions or clicks, kill the offer or swap the pre lander hook immediately. If you get conversions at 2x–3x payout, use tracker data to blacklist non performing zone IDs and optimize.