EthanHK
Newbie
- Jun 28, 2026
- 11
- 5
I’m honestly starting to lose my mind with Google Ads.
Just ran a new campaign for a roofing client. Hyper-local, bottom-of-funnel, high-intent keywords, solid landing page, no display, no search partners, everything set up properly. Let it run for a month and got zero conversions.
So I dig in and start rewatching Microsoft Clarity sessions… and it’s just bot click after bot click. Same IPs hitting the ads, zero scroll, zero mouse movement, instant bounce. Literally no real user behavior at all.
On the rare times it was a real human, it was a vendor or sales rep, not a homeowner. Meanwhile CPCs keep climbing, budgets keep getting drained, and Google claims the invalid click rate is “normal.”
I don’t buy it. I’m convinced the actual invalid traffic is way higher than what Google reports. One of my more recent campaigns is showing close to 90% invalid clicks, which is absolutely insane.
I want to deliver real results for clients, but at this point I’m genuinely questioning how anyone is supposed to stand behind this platform anymore. Feels like you’re paying more every year for worse traffic and zero accountability.
Just ran a new campaign for a roofing client. Hyper-local, bottom-of-funnel, high-intent keywords, solid landing page, no display, no search partners, everything set up properly. Let it run for a month and got zero conversions.
So I dig in and start rewatching Microsoft Clarity sessions… and it’s just bot click after bot click. Same IPs hitting the ads, zero scroll, zero mouse movement, instant bounce. Literally no real user behavior at all.
On the rare times it was a real human, it was a vendor or sales rep, not a homeowner. Meanwhile CPCs keep climbing, budgets keep getting drained, and Google claims the invalid click rate is “normal.”
I don’t buy it. I’m convinced the actual invalid traffic is way higher than what Google reports. One of my more recent campaigns is showing close to 90% invalid clicks, which is absolutely insane.
I want to deliver real results for clients, but at this point I’m genuinely questioning how anyone is supposed to stand behind this platform anymore. Feels like you’re paying more every year for worse traffic and zero accountability.
