Has anyone successfully driven traffic from Weibo to their website or online store? What strategy worked?

Has anyone here successfully driven traffic from Weibo to their website or online store? I'm curious to know what strategies worked best for you. Did you rely on organic content, influencer collaborations, hashtags, paid ads, or something else? I'd appreciate hearing about your experience, what produced the best results, and any lessons you learned along the way.

A mix of trending topics, engaging content and strategic influencer partnerships seems to produce the most consistent website traffic.

It appears that Weibo works better if you build trust beforehand rather than simply dropping links. imo good content local influencers/creators can drive more traffic than random posts.