google ads demand gen problem

souma97

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im running google ads demand gen campaign for my supplements brand . but google is very strict with videos im using compared to meta (same creatives i use for meta get dissaproved on google ads ) is there any solution to get it approved .
 
yeah google is brutal for supps compared to meta. quick fix that worked for ppl i know is to strip any claim from the video (spoken AND on screen text), no before/after, keep it lifestyle + "supports X" wording, and make a clean landing page just for google traffic with zero medical claims. then request review. dont run the meta creative as is, google literally listens to the audio
 
Yeah @Galilei is right about the audio scraping... google transcribes the voiceover instantly. If those creatives already got disapproved once, the file signatures are probably flagged in their system anyway. You need to change the hash before uploading again. Try exporting the video with a 1% scale zoom, shift the color hue slightly, and put some low background music under the voiceover to mess with their automated transcription. Also check your landing page code, sometimes google flags supps because of the brand terms in the metadata or alt tags on images, even if the visible text looks clean. Keep the LP looking like a basic lifestyle blog post at first to get the green light.
 
if you already got slapped a few times your domain is probably flagged anyway. changing the video hash is good but you might need to use a clean bridge page on a fresh domain to get past the initial automated scan. also google uses OCR on the video itself... if your bottle label is visible in the video and has any claims or banned ingredients on it, their system reads it frame by frame. blur the bottle label or just use generic lifestyle clips where the actual product isn't the main focus. once the campaign is active and spending for a week you can try importing slightly more aggressive creatives but keep the original safe one running.
 
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