Pinterest Ads: Millions of "Saves" but terrible outbound click rate

StormLynx

StormLynx

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What's up guys,

Testing a seasonal gift/DIY affiliate offer on Pinterest Ads targeting Tier 1 female demographics.

The ad creatives are going viral inside Pinterest people are saving the pins to their personal boards like crazy. However, my Outbound Click Rate (people actually clicking the link to go to my site) is below 0.2%. They just use the image for inspiration and never leave the Pinterest app.

Should I stop using beautiful aesthetic images and make the ad creatives look more like a direct commercial with a giant "CLICK HERE" button?

Cheers.
 
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StormLynx said:
What's up guys,

Testing a seasonal gift/DIY affiliate offer on Pinterest Ads targeting Tier 1 female demographics.

The ad creatives are going viral inside Pinterest people are saving the pins to their personal boards like crazy. However, my Outbound Click Rate (people actually clicking the link to go to my site) is below 0.2%. They just use the image for inspiration and never leave the Pinterest app.

Should I stop using beautiful aesthetic images and make the ad creatives look more like a direct commercial with a giant "CLICK HERE" button?

Cheers.
Click to expand...
Pinterest ads are infamous for underperforming. That's why I almost never recommend it.
 
I’ve found that Pinterest users have different intent than users on most social platforms. They often save content for later instead of acting immediately. The key is giving them a compelling reason to leave Pinterest and visit your site.
 
StormLynx said:
What's up guys,

Testing a seasonal gift/DIY affiliate offer on Pinterest Ads targeting Tier 1 female demographics.

The ad creatives are going viral inside Pinterest people are saving the pins to their personal boards like crazy. However, my Outbound Click Rate (people actually clicking the link to go to my site) is below 0.2%. They just use the image for inspiration and never leave the Pinterest app.

Should I stop using beautiful aesthetic images and make the ad creatives look more like a direct commercial with a giant "CLICK HERE" button?

Cheers.
Click to expand...
You should add a better CTA on your pins in order for the outbound click rate rises.
 
It might be related to Pinterest's new algorithms. My pins are getting a lot of engagement, but I'm having fewer outbound clicks compared to before.
 
StormLynx said:
What's up guys,

Testing a seasonal gift/DIY affiliate offer on Pinterest Ads targeting Tier 1 female demographics.

The ad creatives are going viral inside Pinterest people are saving the pins to their personal boards like crazy. However, my Outbound Click Rate (people actually clicking the link to go to my site) is below 0.2%. They just use the image for inspiration and never leave the Pinterest app.

Should I stop using beautiful aesthetic images and make the ad creatives look more like a direct commercial with a giant "CLICK HERE" button?

Cheers.
Click to expand...
can you post your status screenshot here. thanks
 
These metrics are perfectly normal for this platform; in fact, I think it's quite good that they've saved rather than clicked. People use this platform as a visual bookmarking tool to plan future projects, meals, or shopping.
 
I recommend that you keep the visually appealing images, but try making some changes to the whitespace to create the necessary visual appeal and persuade viewers to leave the page and visit an external website.
 
You should focus on building organic traffic sources. I’ve tried a few Pinterest advertising campaigns for affiliate marketing, but the results weren’t as good as I expected.
 
I wouldn’t ditch the aesthetic style completely. Test a hybrid, keep the inspirational look but add a clear benefit, stronger cta, and a little curiosity that makes them want to click for the full idea/product. Pinterest users naturally save inspiration, so optimizing purely for saves can hurt outbound clicks. Run both versions and compare ctr + conversion rate, not just saves.
 
This Pinterest ads sounds like a banner ads that people just look at and that's it, no click to the actual product been advertised. Why not try putting on something like a write up that says Click for more.
 
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