The thread has landed on lead generation and that is right, so the useful addition is the constraint that decides whether it scales. Outbound on LinkedIn is capped: invitations sit at roughly a hundred a week for free and Premium accounts, and the cap is dynamic rather than fixed, moving with your acceptance rate and how many invitations sit unanswered. That means outbound has a hard ceiling you cannot buy your way past, and pushing volume against it lowers the ceiling rather than raising it. So the lever that actually compounds is inbound: content that makes the right people arrive at your profile already interested, so your limited weekly invitations go to warm contacts with a high acceptance rate, which in turn raises the cap. Moric Ta's point about systems is the same thing said differently. Treat content as the thing that makes your scarce outbound worth more, not as a separate monetisation channel, because LinkedIn will not pay you for views.