Has anyone here improved quality score for landing page experience? What actually moved the needle for you?

Google documentation states:
Consider updating your landing page: If your landing page experience is not “Above average”, try to:
Make sure your landing page matches the users’ expectations.
Keep messaging consistent from ad to landing page.
Would love to hear from someone who has successfully and incrementally improved scores in a way that you were able to identify what exact optimizations you made that worked.
Thanks in advance