- Mar 21, 2010
- 479
- 179
For a new blog, I’d lean into depth + intent first, not just on content length.
If your pages actually solve the searcher’s problem better than what’s out there, you can get traction even with a weaker link profile.
Think clusters. Cover the whole topic, hit all sub-questions, link everything together.
Once you’ve got a decent topical base (doesn’t need to be huge), then start adding links at a steady pace. A handful of clean, relevant branded links usually does more than blasting random edits.
If your pages actually solve the searcher’s problem better than what’s out there, you can get traction even with a weaker link profile.
Think clusters. Cover the whole topic, hit all sub-questions, link everything together.
Once you’ve got a decent topical base (doesn’t need to be huge), then start adding links at a steady pace. A handful of clean, relevant branded links usually does more than blasting random edits.