Is linkedin becoming more about personal branding than professional networking ?

cromie said:
in my opinion linkedIn has moved away from being only an information platform to becoming a platform where one builds personal relationships. informatiion is important but the connection comes out more when one understands the person behind the struggle nd the lesson learned. for instance writing about a topic will get some interest but talking about how u learned that concept will make the connectiion better.
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so does that mean like purely educational posts on LinkedIn are kinda loosing their edge?? cause if the algorythm (or just people in general) now favor the personal story behind the lesson over the lesson itself — doesn't that make it harder for people who are just starting out and dont realy have "a struggle" to talk about yet?? like how do you build that connection before you even have a journey worth sharing??
 
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Personal experiences get way more likes and comments. But to be honest, those high-engagement posts rarely translate into actual sales or client inquiries for me. Highly technical posts might get 10 times fewer likes, but the people who do comment are usually high-value prospects
 
Marketing Ninja said:
A few years ago, most people join linkedin for jobs, industry updates or professional discussion. But now my feed is filled with personal stories, life lessons and motivational posts. Some of them performs well but industry insights get less attention now due to these stories.
I think linkedin is now rewarding story telling more than professional knowledge.

For those who use linkedin regularly, have you seen more engagement from sharing your expertise or from sharing personal experiences ?
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I’ve noticed the same. Personal stories get more likes, but real insights still attract the right audience.
 
Yes this shift is very real now, LinkedIn algorithm clearly favors content that keeps people reading and reacting personal stories do that better because they create emotion and relatability, But from a business side expertise still wins in the long run
 
Marketing Ninja said:
A few years ago, most people join linkedin for jobs, industry updates or professional discussion. But now my feed is filled with personal stories, life lessons and motivational posts. Some of them performs well but industry insights get less attention now due to these stories.
I think linkedin is now rewarding story telling more than professional knowledge.

For those who use linkedin regularly, have you seen more engagement from sharing your expertise or from sharing personal experiences ?
Click to expand...
It is been moving in that direction for some time now tbh. The personal stories and sob stories get all the traction, but when it comes to trust it is the hardcore expertise that get high paying clients via DMs.
 
Many users engage more with the person behind the expertise, a simple lesson from real experience often performs better than generic advice LinkedIn has become more community focused over time.
 
The shift is noticeable across many professional platforms educational content works better when it includes a personal angle, authenticity seems to be a bigger ranking factor now.
 
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