Is it realistic to build your own PPC traffic site from scratch?

I’m thinking about building my own PPC traffic site instead of relying only on ad networks. Has anyone here actually done this? I mean not just theory, but actually building it and scaling it. Is it realistic to get steady traffic and monetize it properly, or does it usually end up taking way more time, money, and setup than expected?

Also curious what people usually struggle with most, traffic acquisition, monetization, or scaling?
Yes,but it will take time and a good budget.And you have to stay consistent on your work.
 
I’m thinking about building my own PPC traffic site instead of relying only on ad networks. Has anyone here actually done this? I mean not just theory, but actually building it and scaling it. Is it realistic to get steady traffic and monetize it properly, or does it usually end up taking way more time, money, and setup than expected?

Also curious what people usually struggle with most, traffic acquisition, monetization, or scaling?
Any recommendations accepted?
 
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