Organic reach is definitely lower than it used to be, but it's not dead.Recently, I have started posting more consistently on a Facebook page that I haven't touched for quite some time.
While the content gets some likes and shares, the reach is nothing compared to what I would remember a few years ago. It feels like the content disappears into thin air after some time.
Is this the new normal or is there still a way to get organic reach on facebook?
organic reach for dormant pages is practically zero now because meta prioritizes high-retention formats like Reels and active engagement signals. to revive it, pivot heavily to short-form reels with strong hooks, leverage meta's Broadcast channels, and run small engagement/boost campaigns to wake up your dormant follower base before relying purely on organic trafficRecently, I have started posting more consistently on a Facebook page that I haven't touched for quite some time.
While the content gets some likes and shares, the reach is nothing compared to what I would remember a few years ago. It feels like the content disappears into thin air after some time.
Is this the new normal or is there still a way to get organic reach on facebook?