How to Build a Facebook Group for Newbies: Entertaining Content

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In this article, I will share the process of building a Facebook group for beginners, specifically for entertainment content. If you already have a system of fan pages or groups, you can skip this, as building a group when you already own pages/groups is different and much easier than starting as a newbie.

Why entertainment groups instead of other topics?​

Entertainment groups are easier to grow. Once the group has a large number of members, you can guide them to satellite groups or even rename the group. This is simpler than focusing on building a group with a very narrow member demographic.

I own a system of fan pages and groups that are neither too small nor too large. In my experience, growing a group to 100,000 members is easier than growing a page to 100,000 likes. That’s why this method is more suitable for beginners. Groups also have features that pages lack.

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Benefits of Building a Facebook Group​

1. Affiliate Marketing (accounts for about 70% of revenue).
2. Booking Services (accounts for the remaining 30%).
3. Driving Traffic to other platforms (an intangible value).
4. Increasing Personal/Brand Recognition (though for entertainment groups, this isn’t a significant value).

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Step-by-Step Process​

Step 1: Prepare the Essentials​

• A few fake accounts (nick clones): Add Facebook accounts that interact well with the type of content you plan to create. The easiest way is to visit related pages, choose posts with many shares, and add all users who frequently share posts.
• A few fan pages or Pro5 pages: These will help with content distribution.
• Content ideas: Prepare some content to guide the group’s direction.

Step 2: Name Your Group​

• The name should include keywords related to the group’s content.
• Avoid names that are identical to existing groups. You can brainstorm several names and search to see which one isn’t already taken.

Step 3: Get the First 1,000 Members​

• Use the friend lists of your fake accounts and your personal account. These are your initial sources of members.
• The first 1,000 members are crucial. Since you’ve already selected accounts interested in your content during Step 1, interaction is almost guaranteed.

Step 4: Start Posting Content​

• Pro Tip: Use your pages to post content in the group. This increases reach.
• Post pre-planned content from Step 1. Content can be edited or sourced from elsewhere, but it must attract comments and shares.

Step 5: Grow to 10,000 Members​

• Once you have 1,000 members, it becomes easier to grow to 10,000.
• Use the feature to tag the 300 most recent members to engage them.
• Encourage existing members to invite their friends to join the group.

Step 6: Managing Groups with More than 10,000 Members​

• At this stage, focus on maintaining a good posting frequency. If your content is engaging, new members will join organically through Facebook’s recommendation algorithm.
• To increase your content’s visibility, capitalize on trending events or dramas. For instance, I once gained over 40,000 members in one day thanks to a trending drama involving Khoa Pug.
• Post approval should be timed to spread posts evenly, e.g., approve one post every hour.
• Avoid approving content that might violate Facebook’s policies. Accumulating violations can lead to your group being deactivated or removed from recommendations.

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Monetizing Facebook Groups​

1. Affiliate Marketing​

• As mentioned earlier, groups offer unique features like hyperlinks, which pages don’t have. Most clicks on my affiliate links come from these hyperlinks, generating orders and revenue.
• Even if you’re not very active in sharing links, you can still earn a few thousand dollars per month. If you’re diligent, your results will likely surpass mine.

2. Booking Services​

• Once your group grows large enough, you can offer PR services for pages, groups, brands, or shops without worrying about low engagement, which is often a concern with page-based PR.

3. Driving Traffic to Other Platforms​

• Having a community makes building other platforms much easier. Simply repost content from your other platform to the group and include a watermark. If the content is good, you’ll attract a decent amount of new viewers.
• I’ve partnered with several YouTubers and TikTokers, and the results have been very promising, even without directly sharing links in the group.

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Final Thoughts​

I hope this guide helps beginners develop their own Facebook communities. I know my writing can be a bit scattered, so I appreciate any feedback for improvement. If this post is approved and people find it helpful, I’ll write another guide on how to build a Facebook Page with 100,000 likes for beginners.

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