Is Facebook advertising still effective?

Yes. Facebook advertising remains highly effective, but the way it operates differs significantly from a few years ago. Success depends on the product, the implementation strategy, and the ability to optimize campaigns.

FB Ads still work, but they're definitely more competitive than before. I've seen good results with e-commerce, local services, education, SaaS, and health niches. In many cases, better creatives and landing pages make a bigger difference than the niche itself

Green World Agency said:

Are Facebook ads still effective? Which industries are still effective for Facebook ads?
My clients in Asia are all campaigns are getting more expensive, and it is not as effective as expected.

Click to expand...

Green World Agency said:

Are Facebook ads still effective? Which industries are still effective for Facebook ads?
My clients in Asia are all campaigns are getting more expensive, and it is not as effective as expected.

Click to expand...

It’s highly effective, but the bottleneck isn't the creative—it's data degradation and pixel attribution fatigue. Standard campaigns targeting Asia are getting hit with massive CPC inflation because basic interest-based targeting pools are completely oversaturated and polluted with non-converting bot traffic.
To bring acquisition costs down, you have to pivot from standard interest segments to hard server-side Conversions API (CAPI) infrastructure. Feeding Meta's machine learning model clean first-party data events directly from the server—bypassing browser tracking blocks—sharpens the audience optimization loop aggressively. When the algorithm receives instant, high-intent signal tokens, it stops burning ad spend on dead view pools and locks into true buyers. Are your clients running basic browser pixel tracking, or have you migrated them over to full CAPI setups?

From what I've seen, Facebook advertising is still effective, but things have become more difficult than before.

although some indicator is getting more expensive, we can't deny that facebook ads is still effective and help many people get money, even a lot.

ads are still effective, but results vary a lot by industry and by where you sit in the funnel.

It will still work well if you know how to use and allocate it properly, and it will also depend on which industry is most popular

Green World Agency said:

Are Facebook ads still effective? Which industries are still effective for Facebook ads?
My clients in Asia are all campaigns are getting more expensive, and it is not as effective as expected.

Click to expand...

With growing AI tools almost evey social media platform seems secondary importance for advertisement.
However, Facebook can still play effective role when it is used for local branding only.

Yes they do works still amazing for some companies/peoples but depend on the product. Some ads have become to expensive to make any money so if you dont have a proper product you will not get any sale or very poor conversion and will not work for you

Green World Agency said:

Are Facebook ads still effective? Which industries are still effective for Facebook ads?
My clients in Asia are all campaigns are getting more expensive, and it is not as effective as expected.

Click to expand...

Facebook ad is still effective if you use it properly.If you have a good niche and good content then you can achieve your goal by running ads.

Well it's like a billion users. Key there is to target as specifically as possible. Narrow your demographics down to pinpoint