based on what i have observed so far working to follow the algorithm is useless since it is constantly changing. however the single most important factor that helped me improve was the understandiing of what kind of videos my viewers were interessted in watching. this was achieved by analyzing videos with the longest watch times nd creatting more videos of such a kind.
I think good content is the most important. If people enjoy your video and watch it till the end, TikTok usually pushes it more.
One pattern that i have recognised is that Tiktok appreciates content that drives a viewing session, not only a video going viral. If someone watches ur video and directly goes into your profile to watch other couple of videos from you, your account will have a higher chance of success in the long run. This is the main reason that I make sure to post similar videos in groups.
I believe the biggest shift has been away from trying to chase the algorithms and towards figuring out viewer behaviour. Videos that make viewers stop, replay, come to your channel and even forward it to someone else typically have a longer life span than just quick view videos. I have realized that analysing why certain videos work well and refining them has proven to be more effective than simply going with the trends.
watch time and completion rates will determines everything at this point in tym , sending out poor quality content is going to get you nothing. Tiktok optimization and reaching past the 3 second mark has proven to yield the best results for me.
