Seeking Advice: Modernizing a Family-Run Property Dealing Business

Ben Arthur said:

Start by digitizing listings and client management, building an online presence, and using simple analytics. Keep it simple and train your team gradually, virtual tours and online marketing usually give the quickest impact.

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Ben Arthur said:

Start by digitizing listings and client management, building an online presence, and using simple analytics. Keep it simple and train your team gradually, virtual tours and online marketing usually give the quickest impact.

Click to expand...

YourBro said:

I come from a family real estate business including sale/resale, but professionally I work in tech, research, and digital marketing.

Lately, I’ve been thinking about one question:

How can technology transform a traditional real estate brokerage?

I’d love to hear from this community:

1. Has anyone tried digitizing a traditional real estate business?
2. What worked and what didn’t?
3. What tech stack or strategy would you recommend starting with?

Looking forward to learning from your experiences.

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gardian2 said:

Do you have a website or how do you run the business?

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