Anyone Testing Broad Match in Google Ads Again?

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Bl4ckM4trix

Newbie

Jun 11, 2026

17

5

• Yesterday at 10:29 AM

• #1

For a long time, I mostly avoided broad match and preferred using phrase or exact match keywords. Recently I started testing broad match again with proper negative keywords and the results have been better than expected.
Has anyone else started using broad match again after avoiding it for years? Would like to know your experience and how you’re managing it.

 

Brucey9

Junior Member

Jun 21, 2026

170

43

• Yesterday at 10:43 AM

• #2

I’ve started testing broad match again as well, and the results are much better than they used to be. The key difference is having strong conversion tracking and regularly cleaning search terms. Without good data, broad match can still waste a lot of budget.

 

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Adspion

Newbie

Mar 13, 2025

10

0

• Yesterday at 10:19 PM

• #3

I think broad match is a pretty interesting tool. Google has been moving toward automation in recent years, and broad match has more potential. The only caveat is that you need a larger budget to effectively optimize a broad match campaign. But it's definitely worth it. Using only exact match means you're missing out on a lot of potential, as Google will limit your impressions

 

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ClickBoosters

Newbie

Apr 25, 2026

23

14

• Today at 11:01 AM

• #4

Yes, broad match can work now if you have good conversion data and proper negative keywords. I still monitor search terms regularly.

 

TurboCactus

Newbie

Jun 17, 2026

18

12

• Today at 11:09 AM

• #5

I think broad match is useful when you treat it as a discovery tool, not a set-and-forget option. It can uncover new search terms, but you still need to review data and remove irrelevant traffic to keep performance stable.

 

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Stefano Pessina

Newbie

Jul 31, 2026

13

4

• Today at 11:12 AM

• #6

I've seen better results with broad match recently when its paired with strong audience signals smart bidding and a well maintained negative keyword list Regularly reviewing the search terms report is still essential to keep traffic relevant.