Is there a new way to Facebook ads? I want to market my digital product

FB/Meta ads CAN be cheaper than Google depending on yer niche, but "cheap" ≠ "effective" — Google Ads captures ppl actively searchin w/ high intent (they're already lookin to buy), while Meta's more interruption-based (scrollin their feed, not searchin), so if ur switchin just bc of cost w/o understanding the diff in intent n targeting strategy, ur just gonna burn budget in a diff place, not actually solve the problem
 
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frost venom said:
It's new in the field of digital marketing. I started marketing through Google ads, but it's very expensive. I heard that there is a new way to market through Facebook ads that is effective. Why an idea?
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We would need to know what product or service you are currently promoting in order to provide a specific analysis.
 
Facebook Ads can be a good option because you can reach people based on their interests and behavior. It can be cheaper than Google Ads in some niches.
 
Facebook ads can work well for digital products, but creatives and audience testing are the key. Start with a small budget first.
 
The truth is that either google or facebook might be expensive if you don't build the correct setup for your account. And it begins with choosing the right campaign type, the right conversion focus, the best creatives (that usually you have to try), the best rules for the campaign... and it goes through the best pratices in your lp. Optimize is the key and keep in mind, a new campaign running ads will always be expensive because in the beggining your are literally buying data to the campaign. Once you begin getting conversions everything tends to get better
 
i think facebook ads can be a good option because they usually offer more targeting options and can work well with smaller budgets but it’s still important to test different audiences and creatives to find what works the best
 
What kind of digital products are you referring to?

Personally, I think the testing cost on meta is lower compared to google and many other platforms. You can give it a try and start with a small budget to test different creatives. It’s quite easy to get started!
 
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