what is considered a good engagement rate on tiktok today?

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Honestly, I'd take a 3–5% engagement rate with real fans over 15% from people who disappear tomorrow. The best metric is still: Are people coming back for the next video?
 
Views and interactions vary depending on the time. If you've been using your account for a while and have low interaction, you need to increase it. The higher the views, the greater the interaction.
 
I think 3-5% is a decent range for many accounts. But it also depends on the niche and audience size.
 
Black Venomous said:
I am trying to better understand tik tok performance metrics, especially enagegment rate .i often see different numbers mentioned online, with some creators saying 3-5 % is good , while others aim for much higher rates.

for those actively using tiktok , what engagement rate do you currently cosider good or healthy?
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However, I find ER to be an effective metrics to measure, although it is sometimes deceptive when considered alone. An account with a relatively smaller size will always show high ER simply bcz it is more involved, whereas large accounts have a tendency to go down. personally, I tends to gauge performance based on retention, re watching, sharing, and the taking of actions by the viewer after viewing.
 
Around 3 5% is generally solid 6 10% is strong and anything above that is great just keep in mind retention matters as much as engagement now
 
Black Venomous said:
I am trying to better understand tik tok performance metrics, especially enagegment rate .i often see different numbers mentioned online, with some creators saying 3-5 % is good , while others aim for much higher rates.

for those actively using tiktok , what engagement rate do you currently cosider good or healthy?
Click to expand...
Most individiuals see engagement rate as being a static metric, but i believes that the actual metric should be how it stacks up against the past performance of ur content. A video which has a low ER but gud retention rates and repeated views is likely to performs much better than a video that has a high ER but is immediately forgotten by viewers.
 
Black Venomous said:
I am trying to better understand tik tok performance metrics, especially enagegment rate .i often see different numbers mentioned online, with some creators saying 3-5 % is good , while others aim for much higher rates.

for those actively using tiktok , what engagement rate do you currently cosider good or healthy?
Click to expand...
I consider engagement rate to be valuable still sometimes it can become a source of mis understanding when considered separately. A video which has a higher ER despite having less views may not always exceed another video which has average ER but great retention and re watching rates. I pay attention to the no of views which go to the end of a video, rewatching sharing or visiting the profile after watching the video.
 
i think a 3–5% engagement rate is pretty “healthy” for most accounts
 
Black Venomous said:
I am trying to better understand tik tok performance metrics, especially enagegment rate .i often see different numbers mentioned online, with some creators saying 3-5 % is good , while others aim for much higher rates.

for those actively using tiktok , what engagement rate do you currently cosider good or healthy?
Click to expand...
Anything from 4 to 6 prcnt is considered good, but it depends a lot on the size of ur account as well as how you measure engagement mostly based on views or number of followers. Small accounts get 8 percent easily, while larger macro accounts get 2 to 3 percent.
 
Engagement rate vary a lot by niche, but consistent 5% and engagement combined with strong retention is a good sign that your content is performing well.
 
I’d say 3–5% is decent, but I wouldn’t obsess over one benchmark because different tools calculate ER differently.
If you're using (likes + comments + shares) ÷ views, around 5%+ is healthy, and 7–10%+ is very strong. Some 2026 datasets put the average around 6%.

More important though is watch time, shares and saves. A video with 4% ER and 500K views can be much more valuable than one with 12% ER and 5K views.
 
The numbers conflict because the formula does.Some divide by followers, some by views. Same account, totally different percentage. That's your 3% against someone else's 15%. TikTok doesn't distribute on likes at all. FYP runs on watch time and serves mostly to non-followers, so a per-follower rate measures a denominator the algorithm ignores.
 
I think 8% is a good rate; my account consistently stays at this level. I rarely pay much attention to the specific figure, though, because I always engage with people after I post.
 
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