Lately I see a lot of people saying “FB is killing everything” — accounts die, BMs get restricted, spend can’t scale
From my side, after running and maintaining ad accounts through multiple review waves, one thing became clear:
Most accounts don’t die because of bad luck.
They die because of bad usage.
That said — let’s be honest — sometimes Facebook is just dumb.
They wipe everything, good or bad, with no logic at all. It happens.
But over time, you still see a pattern.
An account is not something you just plug in and push spend.
It needs:
- proper warm-up
- controlled spend rhythm
- knowing when to pause instead of forcing
I’ve seen accounts survive 2–3 major cleanups with stable daily spend, while others die in days.
At this stage, stability matters more than price.
Not selling anything here.
Just sharing experience.
If someone wants to exchange notes or needs a more suitable setup for their situation, feel free to DM.