what is considered a good engagement rate on tiktok today?

A good engagement rate is one that brings real interaction from interested viewers. Quality of engagement is usually more important than just the number.
 
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Honestly, I'd take a 3–5% engagement rate with real fans over 15% from people who disappear tomorrow. The best metric is still: Are people coming back for the next video?
 
Views and interactions vary depending on the time. If you've been using your account for a while and have low interaction, you need to increase it. The higher the views, the greater the interaction.
 
Black Venomous said:
I am trying to better understand tik tok performance metrics, especially enagegment rate .i often see different numbers mentioned online, with some creators saying 3-5 % is good , while others aim for much higher rates.

for those actively using tiktok , what engagement rate do you currently cosider good or healthy?
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However, I find ER to be an effective metrics to measure, although it is sometimes deceptive when considered alone. An account with a relatively smaller size will always show high ER simply bcz it is more involved, whereas large accounts have a tendency to go down. personally, I tends to gauge performance based on retention, re watching, sharing, and the taking of actions by the viewer after viewing.
 
Around 3 5% is generally solid 6 10% is strong and anything above that is great just keep in mind retention matters as much as engagement now
 
Black Venomous said:
I am trying to better understand tik tok performance metrics, especially enagegment rate .i often see different numbers mentioned online, with some creators saying 3-5 % is good , while others aim for much higher rates.

for those actively using tiktok , what engagement rate do you currently cosider good or healthy?
Click to expand...
Most individiuals see engagement rate as being a static metric, but i believes that the actual metric should be how it stacks up against the past performance of ur content. A video which has a low ER but gud retention rates and repeated views is likely to performs much better than a video that has a high ER but is immediately forgotten by viewers.
 
Black Venomous said:
I am trying to better understand tik tok performance metrics, especially enagegment rate .i often see different numbers mentioned online, with some creators saying 3-5 % is good , while others aim for much higher rates.

for those actively using tiktok , what engagement rate do you currently cosider good or healthy?
Click to expand...
I consider engagement rate to be valuable still sometimes it can become a source of mis understanding when considered separately. A video which has a higher ER despite having less views may not always exceed another video which has average ER but great retention and re watching rates. I pay attention to the no of views which go to the end of a video, rewatching sharing or visiting the profile after watching the video.
 
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