Same Campaign Works in One Country But Fails in Another

yeah firstly i usually check the geo performance and if one geo is spending too much but not converting then i try adjusting the budget or targeting and then if it still doesn’t work then i check the creatives and landing page.
 
yeah i think every geo behaves differently and i would check the data for that country firstly and see if the traffic quality is good then if it’s still not working then i would test another geo.
 
I am running the same campaign in multiple GEOs. One country is giving good results, but another one is spending budget without enough conversions. The campaign setup is almost the same.
How do you decide whether to optimize the GEO or look for another issue?
Yes it's a because of the target place
 
If one GEO is spending without results, I separate it and test new creatives or targeting before stopping it completely.
 
Its better to compare the performance of each GEO becasue if one GEO keeps giving poor conversions then just try optimizing or pausing it otherwise check the campaign setup.
 
of course, there are many factors to be considered in your campaign strategy depending upon the location. it can't be the same
 
sometimes its just local payment methods or currency... if they cant pay with what they normally use they will just bounce at the checkout. id check if your checkout is actually fully localized for that specific country before you kill the campaign.
 
I am running the same campaign in multiple GEOs. One country is giving good results, but another one is spending budget without enough conversions. The campaign setup is almost the same.
How do you decide whether to optimize the GEO or look for another issue?
One thing worth checking is CPC. If clicks are much more expensive in one country, that alone can make the campaign look bad.
 
just because you use the exact same setup doesnt mean youre gonna get the exact same results at all, every single market has totally diffrent levels of competition and customer buying habits, so honestly i would suggest doing some reasearch and checking whats diffrent in that specific area before you go ahead and start makeing any massive changes to your strategy
 
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