Yes it's a because of the target placeI am running the same campaign in multiple GEOs. One country is giving good results, but another one is spending budget without enough conversions. The campaign setup is almost the same.
How do you decide whether to optimize the GEO or look for another issue?
One thing worth checking is CPC. If clicks are much more expensive in one country, that alone can make the campaign look bad.I am running the same campaign in multiple GEOs. One country is giving good results, but another one is spending budget without enough conversions. The campaign setup is almost the same.
How do you decide whether to optimize the GEO or look for another issue?