I believe that testing on existing pages would be the wiser choice. The video needs to address a user need or offer information in an expedient way, not just to have a video.I've been thinking about adding video to the blog which are performing good in my site but i'm unsure will it work or not and if i include video to my blog what was the length it should be ?
Is anybody tested ? I would like to hear
From what i have seen, pages that use images to provide additionail context tends to perform better than those that just provide information. measuring how engagement differs pre and post video would yield a more accurate answer.