Is Google actually penalizing AI content?

Been scaling up content production with AI on a few sites and getting paranoid after seeing "ranking tanked, pretty sure it's the AI content" threads pop up, but plenty of other people saying their AI-heavy sites are still ranking fine months later with zero issues. Feels like everyone's had a completely different experience and nobody actually knows which sites got hit for AI content specifically or what..
Is anyone actually seeing a real isolated ranking impact from this? Does running stuff through Originality.ai/Copyleaks/whatever actually correlate with what Google itself flags? Curious what people are doing differently on the sites that held up heavier humanizing/rewriting passes, mixing in more manually written sections or it is mostly random as anyone knows those tools doens't really work...
Most ranking drops I have seen were tied to thin or repetitive content rather than a specific writing method.
 
Been scaling up content production with AI on a few sites and getting paranoid after seeing "ranking tanked, pretty sure it's the AI content" threads pop up, but plenty of other people saying their AI-heavy sites are still ranking fine months later with zero issues. Feels like everyone's had a completely different experience and nobody actually knows which sites got hit for AI content specifically or what..
Is anyone actually seeing a real isolated ranking impact from this? Does running stuff through Originality.ai/Copyleaks/whatever actually correlate with what Google itself flags? Curious what people are doing differently on the sites that held up heavier humanizing/rewriting passes, mixing in more manually written sections or it is mostly random as anyone knows those tools doens't really work...
I am sure that some sites ranking with AI content is exception. For majority, it will not work and result in penalties from Google.
 
A lot of my content YMYL is largerly written by AI and heavily editedby me, but for many keywords I show up in the first position above many government websites, so i'd say Google doesnt mind AI content when its not AI slop.
 
Back
Top